Willys-Knight "70" / El Modelo Setenta - Brochure - 1927-1930
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Willys-Knight, El Modelo Setenta, six advertising catalogs from Spain dating circa 1927–1930, in Bien Conservada BC condition, including materials for Willys-Knight vehicles and Otto Gerdtzen machinery.
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Lot of Willys-Knight advertising catalogs and Otto Gerdtzen machinery catalog. Spain, ca. 1925–1930
Exceptional set of original Spanish advertising catalogs corresponding to the American brand Willys-Knight, accompanied by a rare commercial catalog from Otto Gerdtzen, importer and distributor of agricultural machinery with bases in Gijón and Madrid.
The lot constitutes an extraordinary testimony of automotive and industrial advertising in interwar Spain, notable for the rich graphics of its illustrations, carried out in a pronounced Art Déco style, and for preserving original texts in Spanish intended for the Spanish market.
Among the most notable pieces are:
* “The Model Seventy – Willys-Knight Six,” with a color illustration of the Model 70 and the motto “Long-lasting and economical.”
* “Model 70 – The New Willys-Knight Six,” dedicated to the new model equipped with the prestigious Knight sleeve valve engine.
* “Willys-Knight Great Six” and “Gran Seis,” with elegant illustrations of luxury cars from the late 1920s.
* Technical brochure “Why the Knight Engine is Supreme,” explaining the operation and advantages of the revolutionary sleeve valve engine (Knight Sleeve Valve), one of the most advanced mechanical solutions of its time.
* Delco-Luz catalog, dedicated to autonomous electrical systems for homes, chalets, clubs, and farming establishments, reflecting the rural electrification process of the era.
* Illustrated catalog of Otto Gerdtzen, Spanish distributor of agricultural machinery, showing a “Triunfo” straw cutter, with technical description, prices, and business addresses in Gijón and Madrid.
All prints feature careful typographic composition and excellent lithographic quality, with illustrations typical of graphic design from the late 1920s. They constitute a documentary source of great interest for the study of the introduction of American cars in Spain, the evolution of commercial advertising, and agricultural mechanization during the first third of the 20th century.
This type of documentation was conceived for ephemeral use, so the copies kept complete are now scarce and especially valued by collectors of automobilia, historical advertising, Art Déco graphic design, and the history of Spanish industry.
Period: ca. 1925–1930.
Origin: Spain.
Content: Original illustrated catalogs and brochures of Willys-Knight, Delco-Luz, and Otto Gerdtzen.
Condition: Good, with wear, small stains and signs of use typical of commercial publications from about a century ago.
Lot of Willys-Knight advertising catalogs and Otto Gerdtzen machinery catalog. Spain, ca. 1925–1930
Exceptional set of original Spanish advertising catalogs corresponding to the American brand Willys-Knight, accompanied by a rare commercial catalog from Otto Gerdtzen, importer and distributor of agricultural machinery with bases in Gijón and Madrid.
The lot constitutes an extraordinary testimony of automotive and industrial advertising in interwar Spain, notable for the rich graphics of its illustrations, carried out in a pronounced Art Déco style, and for preserving original texts in Spanish intended for the Spanish market.
Among the most notable pieces are:
* “The Model Seventy – Willys-Knight Six,” with a color illustration of the Model 70 and the motto “Long-lasting and economical.”
* “Model 70 – The New Willys-Knight Six,” dedicated to the new model equipped with the prestigious Knight sleeve valve engine.
* “Willys-Knight Great Six” and “Gran Seis,” with elegant illustrations of luxury cars from the late 1920s.
* Technical brochure “Why the Knight Engine is Supreme,” explaining the operation and advantages of the revolutionary sleeve valve engine (Knight Sleeve Valve), one of the most advanced mechanical solutions of its time.
* Delco-Luz catalog, dedicated to autonomous electrical systems for homes, chalets, clubs, and farming establishments, reflecting the rural electrification process of the era.
* Illustrated catalog of Otto Gerdtzen, Spanish distributor of agricultural machinery, showing a “Triunfo” straw cutter, with technical description, prices, and business addresses in Gijón and Madrid.
All prints feature careful typographic composition and excellent lithographic quality, with illustrations typical of graphic design from the late 1920s. They constitute a documentary source of great interest for the study of the introduction of American cars in Spain, the evolution of commercial advertising, and agricultural mechanization during the first third of the 20th century.
This type of documentation was conceived for ephemeral use, so the copies kept complete are now scarce and especially valued by collectors of automobilia, historical advertising, Art Déco graphic design, and the history of Spanish industry.
Period: ca. 1925–1930.
Origin: Spain.
Content: Original illustrated catalogs and brochures of Willys-Knight, Delco-Luz, and Otto Gerdtzen.
Condition: Good, with wear, small stains and signs of use typical of commercial publications from about a century ago.
Details
Number of books
6
Book title
Willys-Knight "70" / El Modelo Setenta
Condition
Fine
Publication year oldest item
1927
Publication year youngest item
1930
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