Bruce Bellas - Bruce of Los Angeles - 2000

Bruce Bellas never became a drug lord, but his tale is still worthy of consideration. Born in 1909, Bellas grew up in Alliance, Nebraska, where he was a chemistry teacher into his late thirties. Something caused Bellas to leave Nebraska for the West Coast in 1947, however, and there he became a magazine publisher of men’s physique magazines and a significant pioneer in the development of the American gay aesthetic.

Once he found himself in Los Angeles, Bellas adopted the uncannily apt sobriquet Bruce of Los Angeles. According to a 2008 exhibition dedicated to the artist, Bruce started out taking pictures of bodybuilding contests while working for one of Joe Weider’s many muscle magazines. In 1956 Bruce created what was ostensibly a magazine for aspiring artists called The Male Figure, which supplied him with the proper prerogative to present photos of muscular dudes with hardly any clothes on. Even leaving the beefcake aspect aside, the Male Figure covers are models of midcentury simplicity.

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