Michelin - Société Moderne de la Lacquer et de l'Email - Enamel sign - Iron, Enamel
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SMLF Société Moderne de la Lacquer et de l'Email enamel Michelin sign, model 1-78 dating to January 1978, produced in France, 65 × 65 cm, about 4.5 kg, in excellent condition.
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Description from the seller
Michelin enameled sign from January 1978 (1-78). Made in France, it is in excellent condition and measures 65cm x 65cm, weighing about 4.5 kg.
The acronym "SMLF" stands for "Société Moderne de la Laque et de l'Émail", based in Tournus, Burgundy, France. The company specialized in producing high-quality enamel advertising signs, active mainly between the 1940s and 1970s. They often depicted the famous Michelin man, Bibendum, in various poses, or other iconic brand elements, such as tires and advertising messages. The enamel Michelin signs produced by SMLF are today collectible items, highly sought after for their quality and classic design. The acronym "SMLF made in France" therefore indicates that the sign is a period piece and original.
Michelin enameled sign from January 1978 (1-78). Made in France, it is in excellent condition and measures 65cm x 65cm, weighing about 4.5 kg.
The acronym "SMLF" stands for "Société Moderne de la Laque et de l'Émail", based in Tournus, Burgundy, France. The company specialized in producing high-quality enamel advertising signs, active mainly between the 1940s and 1970s. They often depicted the famous Michelin man, Bibendum, in various poses, or other iconic brand elements, such as tires and advertising messages. The enamel Michelin signs produced by SMLF are today collectible items, highly sought after for their quality and classic design. The acronym "SMLF made in France" therefore indicates that the sign is a period piece and original.
Details
Era
1900-2000
Style subtype
Industrial design
Number of objects
1
Country of origin
France
Material
Enamel, Iron
Designer/artist/maker
Société Moderne de la Lacquer et de l'Email
Manufacturer/brand
Michelin
Style
Industrial
Condition
Excellent condition: barely used with minimal signs of wear
Height
65 cm
Width
65 cm
Depth
2 mm
Weight
4.5 kg
Autographed by a famous person
No
Estimated period
1970-1980
Qualification
Original/official
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