Willys-Knight "70" / El Modelo Setenta - Brochure - 1927-1930
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Five Willys-Knight advertising catalogs, Model Setenta, from 1927 to 1930, in Bien Conservada BC condition.
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Lot of Willys-Knight advertising catalogs and Otto Gerdtzen machinery
Spain, ca. 1925–1930
Exceptional set of original Spanish advertising catalogs corresponding to the American brand Willys-Knight, accompanied by a rare Otto Gerdtzen commercial catalog, importer and distributor of agricultural machinery with offices in Gijón and Madrid.
The lot constitutes an extraordinary testimony of automotive and industrial advertising in interwar Spain, notable for the rich graphical content of its illustrations, executed in a pronounced Art Deco style, and for preserving original texts in Spanish intended for the Spanish market.
Among the most notable pieces are:
* “El Modelo Setenta – Willys-Knight Seis,” with a color illustration of the Model 70 and the slogan “Long life and economy.”
* “Modelo 70 – The New Willys-Knight Six,” dedicated to the new model equipped with the prestigious Knight sliding- valve engine.
* “Willys-Knight Great Six” and “Gran Seis,” with elegant illustrations of luxury cars from the late 1920s.
* Technical booklet “Why the Knight Engine Is Supreme,” explaining the operation and advantages of the revolutionary sliding-valve engine (Knight Sleeve Valve), one of the most advanced mechanical solutions of its time.
* Delco-Luz catalog, dedicated to autonomous electrical systems for homes, chalets, clubs, and agricultural estates, reflecting the rural electrification process of the era.
* Illustrated catalog of Otto Gerdtzen, Spanish distributor of agricultural machinery, showing a “Triunfo” brand straw cutter, with technical description, prices, and business addresses in Gijón and Madrid.
All the prints feature careful typographic composition and excellent lithographic quality, with illustrations characteristic of graphic design from the late 1920s. They constitute a documentary source of great interest for the study of the spread of the American car in Spain, the evolution of commercial advertising, and agricultural mechanization during the first third of the 20th century.
This type of documentation was conceived for ephemeral use, so copies kept in complete condition are today scarce and especially valued by collectors of automobilia, historical advertising, Art Deco graphic design, and the history of Spanish industry.
Period: ca. 1925–1930.
Origin: Spain.
Content: Original illustrated catalogs and pamphlets of Willys-Knight, Delco-Luz, and Otto Gerdtzen.
Condition: Good, with wear, minor stains and usage marks typical of commercial publications from about a century ago.
Lot of Willys-Knight advertising catalogs and Otto Gerdtzen machinery
Spain, ca. 1925–1930
Exceptional set of original Spanish advertising catalogs corresponding to the American brand Willys-Knight, accompanied by a rare Otto Gerdtzen commercial catalog, importer and distributor of agricultural machinery with offices in Gijón and Madrid.
The lot constitutes an extraordinary testimony of automotive and industrial advertising in interwar Spain, notable for the rich graphical content of its illustrations, executed in a pronounced Art Deco style, and for preserving original texts in Spanish intended for the Spanish market.
Among the most notable pieces are:
* “El Modelo Setenta – Willys-Knight Seis,” with a color illustration of the Model 70 and the slogan “Long life and economy.”
* “Modelo 70 – The New Willys-Knight Six,” dedicated to the new model equipped with the prestigious Knight sliding- valve engine.
* “Willys-Knight Great Six” and “Gran Seis,” with elegant illustrations of luxury cars from the late 1920s.
* Technical booklet “Why the Knight Engine Is Supreme,” explaining the operation and advantages of the revolutionary sliding-valve engine (Knight Sleeve Valve), one of the most advanced mechanical solutions of its time.
* Delco-Luz catalog, dedicated to autonomous electrical systems for homes, chalets, clubs, and agricultural estates, reflecting the rural electrification process of the era.
* Illustrated catalog of Otto Gerdtzen, Spanish distributor of agricultural machinery, showing a “Triunfo” brand straw cutter, with technical description, prices, and business addresses in Gijón and Madrid.
All the prints feature careful typographic composition and excellent lithographic quality, with illustrations characteristic of graphic design from the late 1920s. They constitute a documentary source of great interest for the study of the spread of the American car in Spain, the evolution of commercial advertising, and agricultural mechanization during the first third of the 20th century.
This type of documentation was conceived for ephemeral use, so copies kept in complete condition are today scarce and especially valued by collectors of automobilia, historical advertising, Art Deco graphic design, and the history of Spanish industry.
Period: ca. 1925–1930.
Origin: Spain.
Content: Original illustrated catalogs and pamphlets of Willys-Knight, Delco-Luz, and Otto Gerdtzen.
Condition: Good, with wear, minor stains and usage marks typical of commercial publications from about a century ago.
Details
Number of books
5
Book title
Willys-Knight "70" / El Modelo Setenta
Condition
Fine
Publication year oldest item
1927
Publication year youngest item
1930
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