Willys-Knight "70" / El Modelo Setenta - Brochure - 1927-1930
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Brand Willys-Knight promotional catalogs and brochures; Model El Modelo Setenta; 6 items; Publication years 1927–1930; Condition Bien Conservada BC.
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Description from the seller
Batch of Willys-Knight promotional catalogs and Otto Gerdtzen machinery catalogs. Spain, ca. 1925–1930
Exceptional set of original Spanish advertising catalogs corresponding to the American brand Willys-Knight, accompanied by a rare sales catalog for Otto Gerdtzen, importer and distributor of agricultural machinery with bases in Gijón and Madrid.
The lot constitutes an extraordinary testament to automotive and industrial advertising in interwar Spain, notable for the richness of its graphic illustrations, executed in a pronounced Art Déco style, and for preserving original texts in Spanish intended for the Spanish market.
Among the standout pieces are:
* “The Model Seventy – Willys-Knight Six,” with a color illustration of the Model 70 and the motto “Long-lasting and economical.”
* “Model 70 – The New Willys-Knight Six,” dedicated to the new model equipped with the prestigious Knight piston-valve engine.
* “Willys-Knight Great Six” and “Gran Seis,” with elegant illustrations of luxury cars from the late 1920s.
* Technical brochure “Why the Knight Engine is Supreme,” explaining the operation and advantages of the revolutionary sleeve-valve Knight engine, one of the most advanced mechanical solutions of its time.
* Delco-Luz catalog, devoted to autonomous electrical systems for homes, chalets, clubs, and agricultural estates, reflecting the rural electrification process of the era.
* Illustrated catalog of Otto Gerdtzen, Spanish distributor of agricultural machinery, showing a “Triunfo” straw cutter, with technical description, prices, and commercial addresses in Gijón and Madrid.
All prints feature careful typography and excellent lithographic quality, with graphic illustrations characteristic of late-1920s graphic design. They constitute a documentary source of great interest for studying the spread of American automobiles in Spain, the evolution of commercial advertising, and agricultural mechanization during the first third of the 20th century.
This type of documentation was conceived for ephemeral use, so the copies that have been preserved complete are now scarce and especially valued by collectors of automobilia, historic advertising, Art Deco graphic design, and the history of Spanish industry.
Period: ca. 1925–1930.
Origin: Spain.
Content: Original illustrated catalogs and brochures for Willys-Knight, Delco-Luz, and Otto Gerdtzen.
Condition: Good, with wear, small stains, and signs of use typical of commercial publications from about a century ago.
Batch of Willys-Knight promotional catalogs and Otto Gerdtzen machinery catalogs. Spain, ca. 1925–1930
Exceptional set of original Spanish advertising catalogs corresponding to the American brand Willys-Knight, accompanied by a rare sales catalog for Otto Gerdtzen, importer and distributor of agricultural machinery with bases in Gijón and Madrid.
The lot constitutes an extraordinary testament to automotive and industrial advertising in interwar Spain, notable for the richness of its graphic illustrations, executed in a pronounced Art Déco style, and for preserving original texts in Spanish intended for the Spanish market.
Among the standout pieces are:
* “The Model Seventy – Willys-Knight Six,” with a color illustration of the Model 70 and the motto “Long-lasting and economical.”
* “Model 70 – The New Willys-Knight Six,” dedicated to the new model equipped with the prestigious Knight piston-valve engine.
* “Willys-Knight Great Six” and “Gran Seis,” with elegant illustrations of luxury cars from the late 1920s.
* Technical brochure “Why the Knight Engine is Supreme,” explaining the operation and advantages of the revolutionary sleeve-valve Knight engine, one of the most advanced mechanical solutions of its time.
* Delco-Luz catalog, devoted to autonomous electrical systems for homes, chalets, clubs, and agricultural estates, reflecting the rural electrification process of the era.
* Illustrated catalog of Otto Gerdtzen, Spanish distributor of agricultural machinery, showing a “Triunfo” straw cutter, with technical description, prices, and commercial addresses in Gijón and Madrid.
All prints feature careful typography and excellent lithographic quality, with graphic illustrations characteristic of late-1920s graphic design. They constitute a documentary source of great interest for studying the spread of American automobiles in Spain, the evolution of commercial advertising, and agricultural mechanization during the first third of the 20th century.
This type of documentation was conceived for ephemeral use, so the copies that have been preserved complete are now scarce and especially valued by collectors of automobilia, historic advertising, Art Deco graphic design, and the history of Spanish industry.
Period: ca. 1925–1930.
Origin: Spain.
Content: Original illustrated catalogs and brochures for Willys-Knight, Delco-Luz, and Otto Gerdtzen.
Condition: Good, with wear, small stains, and signs of use typical of commercial publications from about a century ago.
Details
Number of books
6
Book title
Willys-Knight "70" / El Modelo Setenta
Condition
Fine
Publication year oldest item
1927
Publication year youngest item
1930
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