Picon Biere - Advertising sign - Metal

length 33cm. height 14.5cm.
shipping with tracking. Picon is a bitter liqueur from France made from orange, gentian, and cinchona. It has a bittersweet taste and a light spicy bouquet. Picon can be consumed neat as an aperitif and mixes excellently with (white) beer.

a vintage metal advertisement sign for Picon bière. Picon is a French bitter aperitif with orange flavour that is traditionally mixed with beer.
The drink was developed in 1837 by Gaétan Picon.
It is made from dried orange peels, gentian root, and cinchona bark, giving it a distinctive bitter and citrusy flavor.
Picon bière is especially popular in Northern France and Belgium.
The recommended ratio is usually 2-3 cl Picon mixed with a light pils.