Armando Testa - Il design delle idee / Ideas' Design - 2010

Armando Testa
The Design of Ideas / Ideas' Design

Content

The volume accompanies an important retrospective dedicated to Armando Testa (Turin, 1917-1992) — a great Italian advertiser, author of characters and situations long since entered into the country's collective imagination — which aims to present a less known aspect of his work, namely his activity as a designer.

The initiative thus seeks to reveal some of the lesser-considered aspects of the master's creativity, giving space to his realizations as a designer of objects — which are marked by the same irony and imagination that characterize his advertising activity — and showing his strong attention to the plastic development of ideas.

A sampling of the major inventions made over fifty years of activity, first alone and then at the head of an agency that has written history in the language of advertising, allows one to grasp this constant tendency toward the plastic rendering of the sign together with the evolution of the artist's language: the Punt e Mes spheres made as bas-relief, the carousel characters that become sculptures up to the 1990 crosses, presented alongside various other unpublished objects.

The catalog, which also documents some drawings and watercolors by the maestro, includes the texts by the two curators and the precious contributions of Germano Celant, already the author of a study on Testa's work, and the semiologist Ugo Volli.

The volume is completed with biobibliographic notes.

Conditions

The volume is in condition nearly like new. No particular defects to report.

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