Alfa Romeo - Alfa Romeo concessionaria sign - Sign - Enamel, Metal

A large vintage Alfa Romeo dealer sign in yellow and navy blue, featuring the classic Alfa Romeo roundel — the red Cross of Milan and crowned Visconti serpent — above "concessionaria" (Italian for "dealership") in bold white lowercase lettering. Measuring 50 x 70 cm, the sign is made from molded plastic rather than enamel or metal.

What makes this example particularly compelling is its documented provenance: a small period plate on the reverse identifies it as coming from Autorimessa Pavan, an authorized Alfa Romeo service garage in Lido di Jesolo (Via G. Mamelli, 22), alongside a Shell fuel branding mark — evidence this sign hung at a real, named Alfa Romeo dealership/service point on Italy's Adriatic coast rather than being a generic reproduction.

The sign shows honest wear consistent with genuine dealership display: light surface scuffing and creasing along the edges, with the front graphics — the roundel, lettering, and color blocking — remaining bold and legible throughout.

A compelling piece for Alfa Romeo collectors, particularly those drawn to documented, traceable dealership history rather than unattributed generic signage.