Oliviero Toscani - Immaginare - 2017
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Description from the seller
Oliviero Toscani
Imagining
"Oliviero Toscani. Imagining" is not just a photographic catalog, but a true visual manifesto that encapsulates the entire philosophy of the photographer who revolutionized the world of global communication.
The book delves into his career, showing how photography can stop being a mere commercial tool to become a means of provocation, political discussion, and social critique.
The Key Points of the Book
Creative genesis: The volume analyzes Toscani's training at the Kunstgewerbeschule in Zurich under the guidance of masters of graphics and photography. This school framed his geometric rigor and his ability to synthesize visually.
The Benetton revolution: Ample space is dedicated to the two-decade collaboration with the United Colors of Benetton brand. The book reveals behind-the-scenes of historic images: from the three anatomically identical hearts with the writings "white, black, yellow" to the photo of the kiss between the priest and the nun.
The art of dissent: The included critical essays explain how Toscani deliberately eliminated the commercial product from his advertisements, replacing it with the great dramas of the world such as racism, war, the death penalty, and illness.
Fabrica and graphic design: The volume also documents the birth of Fabrica (the communication research center he founded) and his experience with the avant-garde Colors magazine.
Structure and Editorial Style
The book is curated by Susanna Crisanti and Nicoletta Ossanna Cavadini and was published in conjunction with a major retrospective at the m.a.x. museum in Chiasso. It benefits from a visually impactful layout typical of Skira, alternating bilingual critical texts with full-page photographic plates reproduced in very high definition.
Conditions
The volume is in near-new condition. No particular defects to report. A like-new collectible copy.
COMBINED SHIPPING available for multiple purchases.
Oliviero Toscani
Imagining
"Oliviero Toscani. Imagining" is not just a photographic catalog, but a true visual manifesto that encapsulates the entire philosophy of the photographer who revolutionized the world of global communication.
The book delves into his career, showing how photography can stop being a mere commercial tool to become a means of provocation, political discussion, and social critique.
The Key Points of the Book
Creative genesis: The volume analyzes Toscani's training at the Kunstgewerbeschule in Zurich under the guidance of masters of graphics and photography. This school framed his geometric rigor and his ability to synthesize visually.
The Benetton revolution: Ample space is dedicated to the two-decade collaboration with the United Colors of Benetton brand. The book reveals behind-the-scenes of historic images: from the three anatomically identical hearts with the writings "white, black, yellow" to the photo of the kiss between the priest and the nun.
The art of dissent: The included critical essays explain how Toscani deliberately eliminated the commercial product from his advertisements, replacing it with the great dramas of the world such as racism, war, the death penalty, and illness.
Fabrica and graphic design: The volume also documents the birth of Fabrica (the communication research center he founded) and his experience with the avant-garde Colors magazine.
Structure and Editorial Style
The book is curated by Susanna Crisanti and Nicoletta Ossanna Cavadini and was published in conjunction with a major retrospective at the m.a.x. museum in Chiasso. It benefits from a visually impactful layout typical of Skira, alternating bilingual critical texts with full-page photographic plates reproduced in very high definition.
Conditions
The volume is in near-new condition. No particular defects to report. A like-new collectible copy.
COMBINED SHIPPING available for multiple purchases.
Details
Number of books
1
Subject
Photography
Book title
Immaginare
Author/ Illustrator
Oliviero Toscani
Condition
As new
Publication year oldest item
2017
Height
24 cm
Edition
1st Edition, Illustrated Edition
Width
24 cm
Language
English, Italian
Original language
Yes
Publisher
Skira
Binding/ Material
Softback
Number of pages
320
