Pelagatti - Vintage Advertising Lot 'Parmigiano-Reggiano Ditta Pelagatti' - Parma, circa 1930 - Advertising sign (4) - Pelagatti Reggiano Cheese sign and advertising plaque - Iron
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Advertising lot from Pelagatti of Parma, dating to circa 1930–40, in good used condition with age marks, comprising four original metal pieces including a 35 cm diameter lithographed tin plaque, a 6 cm round plaque, a business letter on letterhead, and an original envelope.
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Description from the seller
Splendid and exceptional original historical archive lot from the 1930s, belonging to the famous Isotta Pelagatti Vedova Chiari of Parma (House founded in 1839), a pioneering company in the worldwide export of Parmigiano Reggiano.
The lot consists of 4 original pieces from the era, coordinated with each other:
1. Large Lithographed Tin Plaque (Diameter 35 cm): Historic round seal used as a stamp and advertisement on export wooden barrels. Bilingual graphics with a high visual impact featuring an interior scene of an old restaurant. Registered trademark. The back shows the beautiful marks of the antique lithographic press.
2. Small Tin Plaque / Small Round Disk (Diameter 6 cm): Very rare metal disk coordinated with a serrated edge, depicting the iconic white cat on the cheese form, used as a promotional seal.
3. Era Commercial Letter on Letterhead: An official document not mailed, complete with color logo and corporate details (two-digit phone number "93"). In the text the company promotes its "Parmigiano-Reggiano cheese of yellow paste" and urges the buyer to verify the authenticity of the forms precisely through the presence of the metal plaque included here.
4. Original / coordinated era envelope / postcard.
Splendid and exceptional original historical archive lot from the 1930s, belonging to the famous Isotta Pelagatti Vedova Chiari of Parma (House founded in 1839), a pioneering company in the worldwide export of Parmigiano Reggiano.
The lot consists of 4 original pieces from the era, coordinated with each other:
1. Large Lithographed Tin Plaque (Diameter 35 cm): Historic round seal used as a stamp and advertisement on export wooden barrels. Bilingual graphics with a high visual impact featuring an interior scene of an old restaurant. Registered trademark. The back shows the beautiful marks of the antique lithographic press.
2. Small Tin Plaque / Small Round Disk (Diameter 6 cm): Very rare metal disk coordinated with a serrated edge, depicting the iconic white cat on the cheese form, used as a promotional seal.
3. Era Commercial Letter on Letterhead: An official document not mailed, complete with color logo and corporate details (two-digit phone number "93"). In the text the company promotes its "Parmigiano-Reggiano cheese of yellow paste" and urges the buyer to verify the authenticity of the forms precisely through the presence of the metal plaque included here.
4. Original / coordinated era envelope / postcard.
Details
Era
1900-2000
Style subtype
Industrial design
Metal type
Iron
Specific region of origin
Parma (Italy)
Number of objects
4
Title
Vintage Advertising Lot 'Parmigiano-Reggiano Ditta Pelagatti' - Parma, circa 1930
Country of origin
Italy
Material
Metal
Manufacturer/brand
Pelagatti
Model
Pelagatti Reggiano Cheese sign and advertising plaque
Style
Vintage
Colour
Black, Blue, Gold, Red, Yellow
Condition
Good condition - used with small signs of aging & blemishes
Height
35 cm
Width
35 cm
Depth
0.5 cm
Diameter
35 cm
Weight
1 kg
Estimated period
1900-2000, 1930-1940
Qualification
Original/official
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