Palm Bier - emaillerie belge - Advertising sign - Enamel

length 40 cm. height 120 cm.
track. Palm Brewery has a centuries-old history, but the name “Palm” dates back to 1929. Initially the beer was called Speciale Palm, referring on one hand to the beer style Spéciale Belge and on the other to the palm shown in the logo as a sign of the victory of the top-fermented beer over the bottom-fermented pils. In the 2000s the beers were reprofiled. Both the names and the logo changed: the palm disappeared. In the logo the Brabant draft horse is still retained. At the end of January 2012 the labels were adjusted again. The draft horse remains, but only as a non-colored drawing. The brown with the white mane disappeared. Also the text "Speciale Belge Ale" is placed on the label.