Wagemans & Van Tuinen - Het gezicht van een onderneming: Artifort - 1966

Extremely rare Artifort item (8-folded sheet/folder, 122 cm x 44 cm), actually a pre-publication catalogue: "On the occasion of the exhibition 'The face of a company: Artifort' in the Centre for Industrial Design, we would have liked to show you the new Artifort collection on paper. Unfortunately. The collection is so early that we could not realize that. That is to say... in this folder you can see how it will look. And which models it concerns."

Relation with:

"The face of a company" is the title of a historical design exhibition about the furniture brand Artifort. The exhibition took place in the autumn of 1966 (up to and including 3 November) in Amsterdam. The venue of the exhibition was the showroom or an exhibition space of Drukkerij Siegfried, at the time a well-known printer based in the city center of Amsterdam. During this exhibition the corporate identity, the graphic design, and the recognizable design face of the furniture manufacturer were central. In the 1960s Artifort indeed experienced enormous international growth thanks to iconic, avant-garde furniture designs by designers such as Pierre Paulin and Kho Liang Ie, combined with a very recognizable and clean visual identity." (source; wiki)