Kiasmo - Francesco Di Dio - Frame (2) - Wood, Canvas

Kiasmo
Series title: The Built in Mind.
2 pieces
Designer: Francesco Di Dio

Concept
The Built in Mind is a series of illustrations by architect Francesco Di Dio, aka Effe, for Kiasmo, exploring architecture as a metaphor for the mind. In these works space does not obey the laws of physics nor the codes of traditional design: staircases leading to nothing, inaccessible entrances, suspended and floating volumes, unsustainable proportions. They are structures that do not aspire to be built in the real world, but exist exclusively in the fluid territory of thought.
The mind here is the invisible architect. Each image begins as an interior project: a place generated by intuitions, memories, desires, and perceptions. Like an architect, the mind designs spaces, opens passages, erects walls, and invents perspectives through which we interpret the world. But unlike real architecture, these constructions do not need to follow rules, proportions, or functional logics: they can be free, dreamlike, paradoxical.
The series reflects on how our thoughts construct our inner reality, our “mental house.” Often we inhabit invisible structures made of beliefs, habits, and interpretations inherited from our culture and environment.
Through Effe’s illustrations, The Built in Mind suggests instead the possibility of becoming architects of one’s own perception. The imagined architectures then become exercises in freedom: places where thought can experiment, deconstruct patterns, and rebuild new inner landscapes; each work is at once a building and a mental process: a construction that reveals how the reality we inhabit is, first and foremost, a project of the mind.
Two prints on textured wallpaper paper framed with natural wood and accompanied by an authenticity certificate from Kiasmo.
Unpublished, brand-new samples not yet on the Kiasmo site
Dimension 46 x 30
A3 size plus frame