Jupiler - RARE Vintage Pub Sign "Bier DeLuxe" - Barrel-Background with Wood Effect & Gold Reliefs, 1970s - Sign - Expanded polyurethane

04
days
11
hours
11
minutes
32
seconds
Current bid
€ 5
No reserve price
Ashley Calvert
Expert
Selected by Ashley Calvert

He has 15 years of experience trading 20th century glass and antiques.

Estimate  € 110 - € 160
FR
€5
IT
€2

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Original Jupiler vintage pub sign in the shape of a barrel end, made of rigid expanded polyurethane, 39×39×7 cm, dating from 1970–1980, in used condition with minor missing pieces.

AI-assisted summary

Description from the seller

Transform your space, home bar, or venue with an authentic icon of Belgian brewing culture: a spectacular vintage advertising sign in the shape of a barrel end.

Launched in 1966 by the historic Brasserie Piedbœuf in Jupille-sur-Meuse (from which it takes its name), Jupiler soon became Belgium's favorite and best-selling Pilsner beer. The legendary bull rampant logo, clearly visible in the golden crest at the top, symbolizes the brand's strength, bold character, and vitality.

With the bilingual inscription "BIERE DE LUXE • BIER CAT. I" (French and Dutch), this sign dates back to the 1970s and was intended for promotional decor in bars and breweries.

The sign is made of rigid high-density expanded polyurethane, an advanced material widely used in the 1970s for producing three-dimensional promotional plaques and decorative pieces. This process allowed extremely faithful reproduction of the wood grain and the rough texture of the metal banding, while ensuring lightness and long-lasting durability.

The Jupiler logo and the bull crest stand out with a striking gold-tone raised relief.

Vintage breweriana advertising items in relief with a three-dimensional effect are increasingly sought after in the collectibles market. This is not a recent reproduction, but an original vintage piece rich in character and ready to hang.

Good condition, it shows only a small area of missing material at the bottom of the piece; please view the photo gallery.

Dimensions: 39x39x7 cm

Seller's Story

Welcome to our Catawiki store. Our journey in online sales began back in 2004, driven by a clear vision: creating online auctions dedicated to high-value objects. Today, more than twenty years later, we carry forward that exact same vision. We are proud to have remained a small, family-run business, yet operating with the solidity and scale of major industry professionals: each year, we welcome more than 100 new clients, purchase over 150 lots, and select between 3,000 and 5,000 unique items to offer you. Our commitment is reflected in everything we do, from the initial find to the final delivery to your doorstep: • A Purchase with Social Value: Buying from us means securing a great deal while actively supporting the future of young Italian students. We collaborate closely with 3 graphic design and advertising schools in Milan, Bergamo, and Lecco. We invest our time and expertise to teach these students the secrets of online sales, professional photography, and marketing. By choosing us, you are tangibly contributing to their education and career paths. • Field Research and Discovery: For years, we have been personally scouting the most remote locations across Lombardy to find unique pieces, rarities, oddities, and mid-century modern design. • We Invest Our Own Capital: We do not sell on consignment. We invest our own capital upfront to purchase and restore every single item, taking on all the risks ourselves. • Direct Dealings with No Intermediaries: We manage every single price personally. This allows us to eliminate third-party costs and ensure you get the best possible profit margin as a buyer or collector. • Meticulous Restoration and Quality Control: We get our hands dirty. Every item is carefully restored and verified with an obsessive eye for detail before going up for auction. • Secure and Eco-Friendly Shipping: To prevent inflated shipping costs and ensure indestructible packaging, my wife and I head out almost every evening, often at unusual hours, to collect heavy-duty industrial cardboard from businesses in our neighborhood. We hand-select only pre-evaluated, ultra-resistant materials to offer you maximum protection at the lowest possible cost. Choosing our lots means relying on the historic expertise of a family that has lived this passion since 2004, while investing in the next generation. Our schools and students thank you deeply for your trust. Happy bidding!
Translated by Google Translate

Transform your space, home bar, or venue with an authentic icon of Belgian brewing culture: a spectacular vintage advertising sign in the shape of a barrel end.

Launched in 1966 by the historic Brasserie Piedbœuf in Jupille-sur-Meuse (from which it takes its name), Jupiler soon became Belgium's favorite and best-selling Pilsner beer. The legendary bull rampant logo, clearly visible in the golden crest at the top, symbolizes the brand's strength, bold character, and vitality.

With the bilingual inscription "BIERE DE LUXE • BIER CAT. I" (French and Dutch), this sign dates back to the 1970s and was intended for promotional decor in bars and breweries.

The sign is made of rigid high-density expanded polyurethane, an advanced material widely used in the 1970s for producing three-dimensional promotional plaques and decorative pieces. This process allowed extremely faithful reproduction of the wood grain and the rough texture of the metal banding, while ensuring lightness and long-lasting durability.

The Jupiler logo and the bull crest stand out with a striking gold-tone raised relief.

Vintage breweriana advertising items in relief with a three-dimensional effect are increasingly sought after in the collectibles market. This is not a recent reproduction, but an original vintage piece rich in character and ready to hang.

Good condition, it shows only a small area of missing material at the bottom of the piece; please view the photo gallery.

Dimensions: 39x39x7 cm

Seller's Story

Welcome to our Catawiki store. Our journey in online sales began back in 2004, driven by a clear vision: creating online auctions dedicated to high-value objects. Today, more than twenty years later, we carry forward that exact same vision. We are proud to have remained a small, family-run business, yet operating with the solidity and scale of major industry professionals: each year, we welcome more than 100 new clients, purchase over 150 lots, and select between 3,000 and 5,000 unique items to offer you. Our commitment is reflected in everything we do, from the initial find to the final delivery to your doorstep: • A Purchase with Social Value: Buying from us means securing a great deal while actively supporting the future of young Italian students. We collaborate closely with 3 graphic design and advertising schools in Milan, Bergamo, and Lecco. We invest our time and expertise to teach these students the secrets of online sales, professional photography, and marketing. By choosing us, you are tangibly contributing to their education and career paths. • Field Research and Discovery: For years, we have been personally scouting the most remote locations across Lombardy to find unique pieces, rarities, oddities, and mid-century modern design. • We Invest Our Own Capital: We do not sell on consignment. We invest our own capital upfront to purchase and restore every single item, taking on all the risks ourselves. • Direct Dealings with No Intermediaries: We manage every single price personally. This allows us to eliminate third-party costs and ensure you get the best possible profit margin as a buyer or collector. • Meticulous Restoration and Quality Control: We get our hands dirty. Every item is carefully restored and verified with an obsessive eye for detail before going up for auction. • Secure and Eco-Friendly Shipping: To prevent inflated shipping costs and ensure indestructible packaging, my wife and I head out almost every evening, often at unusual hours, to collect heavy-duty industrial cardboard from businesses in our neighborhood. We hand-select only pre-evaluated, ultra-resistant materials to offer you maximum protection at the lowest possible cost. Choosing our lots means relying on the historic expertise of a family that has lived this passion since 2004, while investing in the next generation. Our schools and students thank you deeply for your trust. Happy bidding!
Translated by Google Translate

Details

Era
1900-2000
Title
RARE Vintage Pub Sign "Bier DeLuxe" - Barrel-Background with Wood Effect & Gold Reliefs, 1970s
Country of origin
Belgium
Material
Expanded polyurethane
Manufacturer/brand
Jupiler
Condition
Fair condition - heavily used & with possibly minor parts missing
Height
39 cm
Width
39 cm
Depth
7 cm
Estimated period
1970-1980
Qualification
Original/official
ItalyVerified
9112
Objects sold
88.64%
pro

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