Advertising sign - [Advertisement / Belgian Chocolatier] Rare disk / wheel for calculating multiplication tables - Printed cardboard in chromolithography / polychrome lithography, assembled with a metal eyelet.

[Advertisement / Belgian Chocolatier] Rare disk / multiplication table calculator wheel advertising "Côte d'Or" – "The good cup, the good Belgian chocolat" / "Our Pralines" / "Our Super Toffees" – Publisher Litho Carty (circa 1950)

Very charming and rare collectible advertising and educational piece on flexible cardboard issued for the famous Belgian chocolatier Côte d'Or.

This is a rotary disk/calculator wheel intended for schoolchildren to review multiplication tables (from 1× to 10×) through a small window while promoting the brand's flagship products.

Subject & Decor:

In the center, the famous Côte d'Or elephant amid dunes and palm trees.

Illustrations illustrating the range: Côte d'Or Pralines, Super Toffees, Mixed, Bonne Tasse.

Mention "La bonne tasse, le bon chocolat belge".

Publisher note: Model registered - Creation LITHO CARTY.

Material: Printed cardboard in chromolithography / polychrome lithography assembled by a central metal grommet.

Origin: Belgium.

Period: 1940s – 1950s.

Dimensions: 16.1×16.1 cm

Overall condition: Good vintage condition for a school object in cardboard.

Mechanism: The disk rotates well around its original central metal grommet.

Wear & Usage Defects:

Two small perforations (pin/fastener holes) visible on the lower border under the mention "MIXED..".

Two small surface wear / enamel chipping on the decor of the girl's dress.

Light cardboard wear on the corners and on the back, light age tanning in keeping with age.