Moretti - Original promotional label for Moretti Special Brown Beer - Advertising sign - Paper

From the same collection as the previously sold specimen at auction.
Rare counter advertising card on stiff cardboard for Birra Moretti of Udine, depicting two boxers in the ring challenging each other while drinking beer — an iconic subject of Moretti’s postwar advertising.
Printed by Grafiche Tirelli & C. of Fagagna (Udine), a typical Friulian printing shop specializing in beer advertising material from the period.
Dimensions: about 20x19 cm
Technique: chromolithography on stiff cardboard
Period: 1940s–1950s
Condition: good for age, normal signs of wear.
Provenance: Italian private collection
Authentic vintage piece, not a reproduction.