James Colwill - The Automotive Mascot A Design in Motion Volumes I, II & III - 2005





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James Colwill’s three-volume, illustrated first-edition English-language encyclopedia of automotive mascots contains around 900 pages and features more than 600 mascots.
Description from the seller
I propose the 3 volumes of the encyclopedia of car mascots, published between 2025 & 2007 by the Canadian collector James Colwill, limited editions of 2,500 copies for Volume I and 1,500 copies for the other two volumes.
1/ Volume I: A magnificent book on car mascots. Filled with the highest quality color photographs, this first volume explores the roots of mascot design. Some of the early figurative and non-figurative mascots are presented from both a historical and design perspective.
2/ Volume II shows the transition of the radiator cap mascot to a hood ornament. It was a Golden Age of creativity. It traces original English, French and American automotive mascots through the 1930s. The cover features an elegant rich Bordeaux color that completes Volume I. The photo quality allows readers to see the mascots in detail and in color. The text provides precise dating, a crucial detail for advanced collectors. Footnotes and the bibliography facilitate access to other reference sources. The format is user-friendly and surely will appeal to discerning collectors.
3/ Volume III outlines a chronology of mascot design, from 1934 to 1995. Dating of the mascots is a priority, with several corrections made to the existing literature. 25% of the material presented is new to the mascot literature. More than 200 American, French and English creations are featured. This volume is filled with superb photos, informative texts, references to other works and a few drawings of American design patents. These three volumes are very rarely presented together and the set, nearly 900 pages long with more than 600 mascots shown in large photos and accompanied by expert narration.
Each volume includes 3 indexes: the first gathering about 300 creators, sculptors and manufacturers of mascots described across the 3 volumes, the second about 150 automobile brands bearing mascots, and the third bringing together the 600 mascots presented.
An essential set for any collector of automotive mascots.
I propose the 3 volumes of the encyclopedia of car mascots, published between 2025 & 2007 by the Canadian collector James Colwill, limited editions of 2,500 copies for Volume I and 1,500 copies for the other two volumes.
1/ Volume I: A magnificent book on car mascots. Filled with the highest quality color photographs, this first volume explores the roots of mascot design. Some of the early figurative and non-figurative mascots are presented from both a historical and design perspective.
2/ Volume II shows the transition of the radiator cap mascot to a hood ornament. It was a Golden Age of creativity. It traces original English, French and American automotive mascots through the 1930s. The cover features an elegant rich Bordeaux color that completes Volume I. The photo quality allows readers to see the mascots in detail and in color. The text provides precise dating, a crucial detail for advanced collectors. Footnotes and the bibliography facilitate access to other reference sources. The format is user-friendly and surely will appeal to discerning collectors.
3/ Volume III outlines a chronology of mascot design, from 1934 to 1995. Dating of the mascots is a priority, with several corrections made to the existing literature. 25% of the material presented is new to the mascot literature. More than 200 American, French and English creations are featured. This volume is filled with superb photos, informative texts, references to other works and a few drawings of American design patents. These three volumes are very rarely presented together and the set, nearly 900 pages long with more than 600 mascots shown in large photos and accompanied by expert narration.
Each volume includes 3 indexes: the first gathering about 300 creators, sculptors and manufacturers of mascots described across the 3 volumes, the second about 150 automobile brands bearing mascots, and the third bringing together the 600 mascots presented.
An essential set for any collector of automotive mascots.

