Rare MIO ice-cream sign – XXL double-sided metal corner sign on wood - Sign - Metal
02
days
03
hours
48
minutes
07
seconds
Current bid
€ 80
Reserve price not met
Expert
Selected by Ashley Calvert
He has 15 years of experience trading 20th century glass and antiques.
Estimate € 180 - € 220
 | €80 | |
|---|---|---|
 | €75 |
Catawiki Buyer Protection
Your payment’s safe with us until you receive your object.View details
Trustpilot 4.4 | 145304 reviews
Rated Excellent on Trustpilot.
This original Belgian MIO advertising sign has double-sided metal panels on a wooden corner frame, measures 79.5 × 53.5 cm per side, bears the Plastémal name and is in good used condition with minor signs of age and some stains.
AI-assisted summary
Description from the seller
Very large and striking old advertisement board for MIO, presumably from the 1920s/1930s.
It is a double-sided metal corner board, mounted on a sturdy wooden construction. The board was meant to hang on the exterior of a shop or sales point, so the advertisement was visible from two directions.
Both sides feature the colorful MIO advertisement, with large red letters on a white-blue background. At the bottom there is a beautiful illustration of a smiling child in winter clothing, holding a MIO popsicle.
A distinctive detail is the visible manufacturer’s mark from Plastémal of Nijvel on the metal plate.
The board is in used, well-worn condition with clear signs of age and use. There are scratches, damage, localized paint loss and rust, mainly along the edges and corners. The wooden construction also shows signs of age. The colors and images are still clearly recognizable.
Dimensions: 79.5 cm high × 53.5 cm wide per side.
Material: metal advertising plates on a sturdy wooden corner construction.
A particularly decorative and characterful advertising object for collectors of vintage ice-cream advertising, historic shop advertising and vintage advertising material.
Carefully and well packed for shipping.
Very large and striking old advertisement board for MIO, presumably from the 1920s/1930s.
It is a double-sided metal corner board, mounted on a sturdy wooden construction. The board was meant to hang on the exterior of a shop or sales point, so the advertisement was visible from two directions.
Both sides feature the colorful MIO advertisement, with large red letters on a white-blue background. At the bottom there is a beautiful illustration of a smiling child in winter clothing, holding a MIO popsicle.
A distinctive detail is the visible manufacturer’s mark from Plastémal of Nijvel on the metal plate.
The board is in used, well-worn condition with clear signs of age and use. There are scratches, damage, localized paint loss and rust, mainly along the edges and corners. The wooden construction also shows signs of age. The colors and images are still clearly recognizable.
Dimensions: 79.5 cm high × 53.5 cm wide per side.
Material: metal advertising plates on a sturdy wooden corner construction.
A particularly decorative and characterful advertising object for collectors of vintage ice-cream advertising, historic shop advertising and vintage advertising material.
Carefully and well packed for shipping.
Details
Era
1900-2000
Title
Rare MIO ice-cream sign – XXL double-sided metal corner sign on wood
Country of origin
Belgium
Material
Metal
Condition
Good condition - used with small signs of aging & blemishes
Height
79.5 cm
Width
53.5 cm
Estimated period
1920-1930
Qualification
Original/official
Sold by
