Alessi - Stefano Giovannoni - Elisa Gargan - Container - ''Gnam'' - Thermoplastic resin

Designed by Stefano Giovannoni and Elisa Gargan for Alessi, Gnam is a generously sized storage container in which everyday functionality is combined with the playful, almost cartoon-like design language for which Stefano Giovannoni became known. Alessi presents Gnam as a bread bin, but its remarkably pure form gives the object a much broader decorative quality.

The name“Gnam”, an Italian expression reminiscent of the sound of eating something delicious, immediately introduces the playful character behind the object. Its inspiration comes from the world of comics and cartoon-like forms that features strongly throughout Giovannoni's work. In Gnam, however, that visual language has been reduced to an exceptionally clear and fluid shape. The result is an object that appears almost like an oversized pebble or smooth sculptural capsule.

In the black version, this character is particularly striking. The glossy surface accentuates the continuous curves of the body, while the absence of unnecessary decorative elements allows its distinctive silhouette to take centre stage. Rather than looking like a conventional kitchen storage box, Gnam has the presence of a sculptural design object that can comfortably remain on display.

Functionality is cleverly incorporated into this flowing shape. Gnam features a practical opening at the front, providing access to its spacious interior while preserving the smooth profile of the object when closed. With its substantial dimensions of approximately 46 × 30 × 16.5 cm, it offers considerably more storage space than its streamlined appearance initially suggests.

Although Alessi designed Gnam primarily for storing bread and baked goods, its simple interior and generous proportions make it an attractive multipurpose storage container. In the kitchen it can accommodate bread, rolls and packaged foods, but its use does not necessarily have to end there. Gnam can equally serve as an elegant container for everyday household items, accessories or other objects that one prefers to keep neatly out of sight. This versatility also makes it suitable beyond the kitchen, for example as a striking storage object in a living room, dining room or office. Its enclosed form helps transform everyday clutter into a clean and deliberate part of the interior.

This balance between object and container, playfulness and minimalism, concealment and display is what makes Gnam particularly characteristic of Alessi. Rather than hiding a storage box inside a cupboard, Giovannoni and Gargan created an object that deserves to remain visible.

Use:
Originally conceived by Alessi as a bread bin, Gnam provides generous enclosed storage for bread and other baked goods. Its large interior also allows it to be used more broadly as a multipurpose container for packaged foods, kitchen accessories or a variety of everyday household and office items.

Condition:
New and unused, complete with original packaging.

Dimensions:
Approx. 46 × 30 × 16.5 cm.

Designers – Stefano Giovannoni & Elisa Gargan:
Stefano Giovannoni is an Italian architect and designer whose long collaboration with Alessi produced some of the company's most recognisable playful household objects. His work frequently blurs the boundary between industrial design and the world of toys, cartoons and character-based objects, transforming familiar domestic products into objects with a distinctive personality. For Gnam, Giovannoni collaborated with Elisa Gargan, resulting in an unusually restrained expression of this design language: playful in inspiration, but smooth, minimal and highly versatile in execution