Moooi Carpets - Jesse Visser - Rug - 300 cm - 200 cm - Promised Land
07
days
07
hours
21
minutes
29
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Current bid
€ 510
Reserve price not met
Expert
Selected by Henri Daumont
Taught design history at ISG Business School and owned Midi design shop for eight years.
Estimate € 2,000 - € 2,500
 | €510 |
|---|
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Promised Land is a 300 × 200 cm polyamide rug by Jesse Visser for Moooi Carpets, produced in 2024 and in very good condition.
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Description from the seller
**Promised Land — Jesse Visser for Moooi Carpets**
The first production model of *Promised Land*, produced in 2024 and measuring 2 × 3 metres. Offered here as the show model used in our Milan presentation, this richly colourful printed rug was developed and produced in collaboration with Moooi Carpets and is made from soft yarn polyamide.
*Promised Land* emerged from research into the use of artificial intelligence to generate images of stones and stone surfaces. Composed of more than 350 images, the design depicts an imagined landscape: “new” land that appears natural but does not exist. Its vibrant colours bring an unexpected dimension to these imagined stone surfaces. The work explores originality, creation and the formation of the earth.
Boulders are a recurring theme in Jesse Visser’s work, including *Beacon of Light*. They evoke stability, solidity and a sense of anchoring. In *Promised Land*, Visser asks whether an AI-generated image of stone can convey those same qualities. Is physical material essential, or can an image alone carry its meaning?
#rugscollection
Seller's Story
Jesse Visser Designprojects specializes in furniture and lighting objects that
engage all the senses. Our desire to innovate production techniques and love for detailing, result in striking statement pieces that are as sober as they are poetic.
Jesse Visser Designprojects was founded by Jesse Visser in 2000. After finishing his studies at the Utrecht School of Product Design and the Piet Zwart Institute, Visser focused on creating furniture and lighting objects that go beyond the predictable. Up to this day, his approach is defined by research, craftsmanship and curiosity, leading to outspoken designs that are appreciated by clients such as galleries and architects, business and the industry alike.
**Promised Land — Jesse Visser for Moooi Carpets**
The first production model of *Promised Land*, produced in 2024 and measuring 2 × 3 metres. Offered here as the show model used in our Milan presentation, this richly colourful printed rug was developed and produced in collaboration with Moooi Carpets and is made from soft yarn polyamide.
*Promised Land* emerged from research into the use of artificial intelligence to generate images of stones and stone surfaces. Composed of more than 350 images, the design depicts an imagined landscape: “new” land that appears natural but does not exist. Its vibrant colours bring an unexpected dimension to these imagined stone surfaces. The work explores originality, creation and the formation of the earth.
Boulders are a recurring theme in Jesse Visser’s work, including *Beacon of Light*. They evoke stability, solidity and a sense of anchoring. In *Promised Land*, Visser asks whether an AI-generated image of stone can convey those same qualities. Is physical material essential, or can an image alone carry its meaning?
#rugscollection
Seller's Story
Jesse Visser Designprojects specializes in furniture and lighting objects that
engage all the senses. Our desire to innovate production techniques and love for detailing, result in striking statement pieces that are as sober as they are poetic.
Jesse Visser Designprojects was founded by Jesse Visser in 2000. After finishing his studies at the Utrecht School of Product Design and the Piet Zwart Institute, Visser focused on creating furniture and lighting objects that go beyond the predictable. Up to this day, his approach is defined by research, craftsmanship and curiosity, leading to outspoken designs that are appreciated by clients such as galleries and architects, business and the industry alike.
Details
Era
After 2000
Manufacturer/brand
Moooi Carpets
Title additional information
Promised Land
Number of objects
1
Colour
Grey
Length
300 cm
Width
200 cm
Designer/artist/maker
Jesse Visser
Material
soft yarn polyamide
Country of origin
Netherlands
Condition
In very good condition
Professionally cleaned
No
Manufacturing period
21st century
Weight
15 kg
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