Anonymous - Martini - Le choix resolument italien - 2020s

Original Martini manifesto – 'The resolutely Italian choice' – Paris, outdoor billboard – 120 × 176 cm

Large advertising campaign for Martini Bianco Vermouth, created for the French market and used for outdoor billboard display in Paris.
The slogan 'The decisively Italian choice' celebrates Italian style and elegance, with a contemporary graphic that highlights the famous red and black Martini logo against a golden background of a glass filled with bubbles and fresh mint.
Year: circa 2010-2020
Origin: roadside billboard, Paris
Format: 120 × 176 cm
Typography: BWF Rosi Bobigny
Material: coated poster paper
• Conditions: good overall, small mark on the lower part (see photo), slight creases due to use and being stored rolled.

A highly impactful poster, ideal for lovers of Italian advertising graphics, iconic brands like Martini, Campari, and Cinzano, or for decorating vintage bar style environments and collections of advertising design.