AFC Ajax - Eredivisie - 2021 - A piece of Ajax - star - championship 2020/2021

"A piece of Ajax" is a marketing campaign by the football club AFC Ajax, in which the 2021 championship trophy was melted down into more than 42,000 stars, which were then distributed as a physical keepsake to season ticket holders and business partners. The campaign aimed to share the championship and the 35th trophy literally with the fans, with the goal of showing appreciation for their support, especially during the period when no supporters could be present in the stadium.
Championship trophy melted down: After winning the 35th national title, Ajax decided not to display the trophy in the showcases but to melt it down.
Different stars: More than 42,000 small champion stars were made from the metal.
Distribution: From May 2021, all season ticket holders received their personal 'piece' of the scale.
Shared appreciation: The campaign, known as 'a piece of Ajax,' was a way for fans to physically share in the sporting achievement.