Wuylens - Elixir Bonal - 1940s

Original design (gouache and pencil on paper) from 1944 for the advertisement poster 'Elixir Bonal' by graphic artist Wuylens (signed and dated at the bottom left corner). Wuylens was the owner of an advertising and design agency in Kortrijk.
Condition B+: normal traces of line drawing, typical of an original design. Fresh colors.
Shipping: in a sturdy envelope with track & trace.

The liqueur and aperitif wine Bonal — ideal for stimulating digestion — was invented in 1865 by a French monk / surgeon-apothecary (St. Bruno de la Grande Chartreuse / Pays Voironnais) who was known as 'Brother Raphael,' but who was expelled from the Chartreuse order due to prohibited contact with the outside world. Under his lay name, Hippolyte Bonal, he began producing liqueurs and aperitif wines based on plants (such as Gentiane de Chartreuse) that grow on the Alpine mountain slopes, starting in St. Laurent-du-Pont for his own account. Thanks to clever publicity, Bonal’s Gentiane Kina, among others, became a household name and an international success.