Emm. Gaillard - L. Delaporte (La Photolith) - Potages Maggi “no RESERVE price!” - 1930s

Original Maggi poster – 'Potages Maggi' – signed by Emmanuel Gaillard – authentic large-sized cardboard (46.5 × 66.5 cm)

Rare and beautiful authentic and original 'Potages Maggi' advertising poster, signed by the artist EMM. GAILLARD (Emmanuel Gaillard), one of the leading French illustrators active in Maggi's communication between the 1930s and 1940s.

The work is printed on rigid cardboard, not the usual paper poster, with an exceptionally large format for this type of support: 46.5 × 66.5 cm, making it particularly spectacular.

The graphic is iconic: a girl in a white apron striking a theatrical pose in front of a background with vertical red-ochre stripes, with her shadow projected on the backdrop – a style typical of Gaillard and the pre-war period. The typography 'POTAGES MAGGI' in large format on a dark magenta background is a distinctive element of Maggi's communication of that era.

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Characteristics
Original poster from the era, not a reprint.
Signed by: EMM. GAILLARD
Printer: 'La Photolith' – L. Delaporte, Paris (French historic brand)
Support: rigid cardboard
Dimensions: 46.5 × 66.5 cm
Graphic origin: France
Estimated period: 1930s–1940s

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Condition

Good overall condition relative to its age, with normal signs of wear.
visible superficial folds and creases in the photos
Small abrasions on the upper edge.
Minimal tonal stain on the magenta band.
original suspension holes (typical of the display cards from that era)
well-preserved colors, still saturated and uniform

Overall stable and very decorative.

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Notes on rarity

Signed Maggi cards by Gaillard are highly sought after today, especially when:
They are genuine.
They display the signature of the artist.
They present original Delaporte press.
They have a large format and visual impact.

This specimen is particularly interesting because it combines a renowned illustrator, an original vintage print, a cardboard support, and iconic graphics.