GROOVIDO

GROOVIDO is a design studio that uses a unique visual aesthetic to translate creative challenges into distinctive design pieces. The studio’s explorative nature confronts tradition with new cultural influences, materials, colors, and production techniques. The studio was founded in 2020 by Gianmaria Della Ratta (b. 1993, Italy) and Giorgio Gasco (b. 1992, Italy) after their Master’s in Contextual Design at Design Academy Eindhoven. GROOVIDO collaborates with brands and companies to develop furniture collections and products that combine tradition with material innovation. Their commercial projects include partnerships with Rodruza, TNO, 70MATERIA and Coef, where they integrate contemporary design narratives with industrial production. Their designs have been showcased at several international venues, including Collectible Brussels, Alcova, Dutch Design Week, Capsule Plaza, Fuorisalone, Rotterdam Design Biennale, Venice Design Biennale, Huidenclub, HKDI Gallery, The Italian Expo Pavilion in Shanghai, and the ADI Design Museum. Since 2022, they are also teaching at Eindhoven University of Technology (TU/e) in both the Industrial Design and Art & Tech programs, where they contribute to the dialogue between design, technology, and material innovation. “Shaping icons by breaking the mold!”