Now available at auction from Second Vintage This elegant Longines dress watch perfectly captures the sophisticated, experimental design language of the 1970s. Characterized by its distinctive cushion-shaped case and a mesmerizing horizontal textured dial, this timepiece represents an era when watchmakers played with light, form, and material to create striking visual effects. The minimalist two-hand layout ensures that nothing distracts from the pure aesthetic appeal of the dial, making it a highly versatile and classic addition to any vintage collection. Brand: Longines Reference Number: 1035 Movement: Manual Wind, Caliber 18L, 17 Jewels Dial: Silver horizontal textured dial, exceptionally clean condition with applied black indices Case Size: 33 mm Case Material: Base Metal Bezel with Stainless Steel Caseback Production Year: 1970s Condition: Good vintage condition with a beautifully preserved dial and honest case wear Dial and Hands The visual centerpiece of this watch is its striking silver dial, which features a deep, horizontal brushed texture reminiscent of raw silk or bark. This intricate finish catches the light dynamically, giving the watch a sophisticated presence on the wrist. The dial is in stunning vintage condition, appearing remarkably clean and free from any visible spotting, moisture marks, or surface degradation. It is adorned with applied black baton indices, with the markers at the quarter hours featuring subtle silver-tone facets for added contrast. The crisp, sans-serif Longines typography is perfectly preserved below the twelve o'clock position, and the Swiss designation is clearly visible at the bottom. The matching black stick hands are in excellent condition, completing the minimalist two-hand configuration. Case and Crystal The watch is housed in a 33 mm cushion-shaped case, often referred to as a "TV dial" silhouette, which sits exceptionally flat and elegantly on the wrist. As indicated by the crisp engravings on the caseback, the watch features a base metal bezel and upper case paired with a stainless steel snap-on back. Careful visual inspection reveals clear signs of honest vintage wear to the base metal portions, including noticeable pitting and plating loss along the case flanks, bezel edges, and lug profiles. The stainless steel caseback remains in excellent condition, retaining its factory horizontal brushing and sharp, legible text. The watch is fitted with a flat crystal that remains clear and free from any major distracting scratches, allowing an unobstructed view of the textured dial. Movement Powering this timepiece is the Longines Caliber 18L, a manual wind movement featuring 17 jewels. The movement plates present cleanly, displaying precise factory engravings including the Longines name and caliber designation. It is secured within the case by a spacer ring that exhibits heavy, age-consistent brassing and patina, which does not affect the movement itself. Running in vintage operational condition. Maintains the authentic mechanical character of the era. The timegrapher indicates a rate of -70 to -75 seconds per day. Strap The watch is fitted with a period correct black leather strap featuring a smooth finish and matching black stitching. The strap is in excellent, unworn condition and is secured with a classic stainless steel pin buckle, complementing the dressy nature of the timepiece perfectly. Condition This Longines is presented in good vintage condition. The dial is exceptionally well-preserved and stands out as a near-flawless example of 1970s texture work. The case shows expected vintage character, with visible plating wear and pitting on the base metal surfaces that is entirely consistent with its age and material composition. Overall, it remains a highly attractive and wearable vintage dress piece. Dimensions The case measures 33 mm in diameter, excluding the crown. The lug width accommodates an 18 mm strap. Remarks With its striking textured dial and classic cushion case, this Longines offers a tremendous amount of vintage charm and mid-century character. It is an ideal choice for the collector seeking a distinctive, conversation-starting dress watch that wears comfortably and commands attention through its unique design rather than sheer size. History Longines has long been celebrated for its mastery of elegant, ultra-thin dress watches. During the late 1960s and 1970s, the brand embraced the shifting design trends of the era, moving away from strictly round cases to explore cushion, tonneau, and TV-shaped profiles. This period also saw Longines experimenting heavily with dial textures, creating intricate finishes that elevated simple time-only watches into works of art. This specific model is a beautiful representation of that creative era, showcasing Longines' ability to blend traditional Swiss watchmaking with bold, modern aesthetics. Payment and Shipping Payment must be completed within 1–3 days after purchase. Your watch will be professionally and very securely packaged, and shipped with tracking and insurance for your peace of mind. We ship via fast express service, with typical delivery in 1–4 business days (destination dependent). Note that with vintage watches, minor signs of wear, aging, or imperfections may be present and are considered normal for watches of this age. Please review all photos carefully before bidding. We strive to photograph each watch from multiple angles for the most accurate representation. The photos form an important part of the description. If there are any concerns of functionality or defects after delivery, make sure to contact us within 3 days of receiving the watch so we can assist you. As with all vintage watches, water resistance is not guaranteed. If you have any questions, feel free to contact us after the auction ends. / Second Vintage SKU: LON-XXX-0005