Shustov 35 years Brandy Limited Edition Ukraine The history of Shustov is one of innovative entrepreneurship, marketing breakthroughs, and its rise to become one of the leaders in the Russian Imperial alcohol market in the late 19th and early 20th centuries. It was marked by the acquisition of the Yerevan Brandy Factory, the Grand Prix in Paris, supplies to the imperial court, and the famous lemon legend. It ended with nationalization after the Revolution, though the recipes and legacy survived in the form of legendary drinks. Key milestones in history: Beginning (1860s): Nikolai Leontyevich Shustov founded a distillery, beginning with vodka and liqueurs. To promote his product, he used innovative "hidden advertising": he hired people to loudly demand Shustov vodka in restaurants, encouraging the establishments to stock it.