Porsche 924 – Rund um die Welt in 28 Tagen – c. 1977 – Original Poster by Porsche AG (Germany) Factory reliability run across continents | “Ohne Panne. Ohne Pause. Mit Bravour.” | Offset lithograph | 102 × 76 cm | Germany Introduction A quintessential slice of late‑1970s Porsche communication, this large-format factory poster pairs documentary photography with minimal, authoritative copy. A yellow 924, license plate “V 20‑924,” is staged against sun‑scorched rock strata and a saturated blue sky—an image that reads as both expedition and advertisement. The monumental “PORSCHE 924” wordmark and Porsche’s corporate blue headline anchor the composition with graphic certainty, while the German cadence—“Ohne Panne. Ohne Pause. Mit Bravour.”—delivers an almost rally‑chant assurance of endurance. Issued around the model’s launch period, the poster positions the first front‑engined, transaxle Porsche as a long‑distance athlete and a modern, everyday tool. Its B1 scale and offset lithography give the design real wall presence: crisp tonal range, clean negative space, and confident brand geometry that feel unmistakably of the era. Why It Matters Celebrating a 28‑day circumnavigation reliability run, this piece encapsulates Porsche’s strategic narrative for the 924: durability, efficiency, and contemporary design aligned with the marque’s racing DNA. For collectors, it intersects several rich veins—early 924 ephemera, the Porsche AG factory poster program, and period performance marketing. Details like the in‑image “V 20‑924” plate act as a witty catalog cue, underlining how the car and campaign were staged for print. As launch‑era material for Porsche’s gateway model, it holds cross‑appeal for automotive historians, brand identity enthusiasts, and design curators tracking how German industry visualized technological confidence in the late 1970s. Poster Details - Year: c. 1977 - Country: Germany - Size: 102 × 76 cm - Format: B1 (approx.) - Studio / Publisher: Dr. Ing. h.c. F. Porsche AG, Stuttgart‑Zuffenhausen (Printed in Germany) Condition Good vintage condition with strong color and gloss; surfaces present cleanly. Minor edge wear from storage only, consistent with careful archival handling.