Bought in the 90s has Been behind the frame since then. The poster is for the French film *Jour de Fête* ("The Big Day"), directed by Jacques Tati and released in 1949. The film, a comedy, follows the misadventures of a bumbling village postman named François, who tries to modernize his mail delivery process after being inspired by a documentary on American postal efficiency. The artwork of the poster captures the film’s playful and humorous tone, with the postman François depicted prominently, bicycle in hand, preparing for his quirky endeavors. - The iconic poster for *Jour de Fête* was designed by the French artist and filmmaker Pierre Étaix, whose legacy in graphic design and cinema holds a special place in mid-20th-century European culture. Étaix, who began his career as a cartoonist and illustrator, would later become renowned as a filmmaker and collaborator with Jacques Tati. His training as a visual artist helped him craft compelling, humorous, and minimalist posters that reflected the essence of films through character-driven designs. Étaix's posters, such as the one for *Jour de Fête*, are emblematic of his style: simple yet expressive, using bold colors and fluid lines to communicate the comedic tone of the films. In this particular poster, the vibrant red background highlights the playful figure of François, the postman, who is characterized by exaggerated proportions, long limbs, and a nonchalant posture. The oversized bicycle and bag further emphasize his role as a postman, while the small details, such as the village and the French flag, evoke the rural French setting of the film. Étaix's approach to poster design was influenced by his background in slapstick comedy and mime performance, skills he honed while working with Jacques Tati. He had an exceptional ability to distill complex characters and narratives into simple, visually impactful images. The design is not overly cluttered; instead, it relies on a few key elements to tell the story of *Jour de Fête*—the postman, the bicycle, and the village fête. This simplicity mirrors the film's lighthearted and whimsical nature. Étaix’s collaboration with Tati extended beyond poster design. He worked as an assistant director on *Mon Oncle*, another famous film by Tati, and Étaix's own films, such as *Le Soupirant* and *Yoyo*, are regarded as masterpieces of visual comedy, drawing clear inspiration from Tati’s work. As a designer, Étaix's posters became iconic symbols of French comedic cinema in the postwar era. In summary, Pierre Étaix's contribution to *Jour de Fête*'s poster design is a reflection of his ability to blend graphic artistry with cinematic storytelling. His work perfectly captured the quirky, humorous spirit of the film, and his influence as both a designer and filmmaker continues to be celebrated in French cinema.