Inna Etuvgi - The Tinder Story - 1/25

THE TINDER STORY

“Do dating apps really want you to find 'The One' and quit their game? Or have our archetypes changed alongside our lifestyles, and Cupid is not the same anymore?” — Inna Etuvgi

Everything is changing rapidly: we have moved online, we work online, we communicate online, we shop online, and we even look for love online. We opened up a vast market of searching souls, where each profile is seemingly ‘one better than the other,' and it changed the way we seek intimacy fundamentally.

I wonder sometimes: have our archetypes evolved with us? It feels as though today’s Cupid no longer relies on arrows that pierce the heart. Instead, he prefers temporary connections — arrows with suction cups that hold just long enough to be pulled off at any moment.

There is nothing inherently wrong with dating apps or brief connections, as long as we are honest about what we are looking for. And do we really want a shot that truly sticks.


EDITION:

This work is presented in a Special Collector’s Configuration (26 x 39 cm cm image on 31x43 cm paper).

While the artist’s larger-scale Master Editions are represented in premier online galleries, this specific size belongs to a curated series created to make museum-grade photography accessible for versatile interior spaces. Produced to the highest archival standards, this configuration is available exclusively through the artist’s studio or via selected auction releases. It is not offered through other galleries or platforms in this size.


PRNT DETAILS:

Medium: Museum-quality Giclée print.

Paper: Archival Quality Fine Art paper (300 gsm), 100% cotton, acid-free.

Format: Studio Signature Size (Designed to preserve perfect 2:3 proportions).

Dimensions: Image size 26 x 39 cm | Total paper size 31 x 43 cm.

Edition: Limited edition of 25. Hand-signed and numbered.

Authenticity: Includes a signed Certificate of Authenticity (COA).

Framing Tip: Optimized for a standard 40 × 50 cm frame with a custom mat.
(If you would like this work delivered with a mat and ready for framing, please send me a message.)


ABOUT THE ARTIST

Inna Etuvgi is a Swedish-Chukchi art photographer and digital artist, internationally recognised as an Arte Laguna Prize finalist (Venice) and a recipient of the Swedish Arts Grants Committee grant. Born in a remote Arctic village in Chukotka and trained in technical cybernetics, she began her artistic practice in 2020 and has since exhibited across Europe — in Venice, London, Barcelona, Palermo, and San Marino.

Etuvgi lives with aphantasia — she cannot see images in her mind. Her camera and AI serve as extensions of her visual imagination, allowing her to create what she cannot picture internally. Through macro photography she enters the hidden worlds of mosses, lichens, and dewdrops; through digital art she gives form to psychological states and inner archetypes. Both are rooted in a deep sensitivity shaped by her Chukchi upbringing — an instinct to feel into every living thing.

As art critic Tabish Khan notes: "Her work transports us to other worlds — both real and imaginary, but always in harmony with nature."