TAG Heuer - 'Link' - Automatic Calibre 5 - Day-Date - Ref. No: WJF2011.BA0592 - Men - 2012

Welcome to my Top Swiss Wrist Watches Boutique:

Edouard Heuer founded his watch manufacture in 1860 in Saint-Imier. In 1867 the company moved to Bienne, and the series production of chronographs began in 1882, as Heuer receives the first patent for a timer mechanism. In 1887, Heuer invented the oscillating pinion, which is still used today by well-known watch brands. This heritage is reflected in period advertisements, which note that the company is a specialist in simple and complicated chronographs and repeaters, as well as jewels for watches and jewelry.
Heuer's sons, Charles-Auguste and Jules-Edouard Heuer, took over the management of the company in 1891, with the name of the firm changing to Edouard Heuer & Co. by 1895. Later, Charles-Edouard Heuer continues the family legacy.
In 1911, Heuer presented the first board chronograph for vehicles, called “Time of Trip”. By 1913, the company was advertising the production of bracelet watches with 11 and 13 ligne movements as well as 19 ligne pocket watches.
But Heuer's primary product was stopwatches. The company patented and produced the “Micrograph” in 1916, the world's first stopwatch with a precision of 1/100 seconds. And the company was the official timekeeper at the 1920 Olympics in Antwerp. It was also timekeeper in 1924 and 1928, as well as at numerous ski races. In 1933 Heuer developes the first board watches for racing cars and in the same year the legendary stopwatch Autavia. The first use of the familiar pentagonal logo came in the 1930s, with use in advertisements by 1934.
Since founded in 1860 by Edouard Heuer, company have been responsible for remarkable watch-making achievements.
A company slogan of TAG Heuer is "Don't Crack Under Pressure". The slogan was originally introduced in 1991.
• The collection began in 1987 as the S/el — short for Sport / Elegance.
• Its defining feature was the signature S-shaped bracelet links, which gave the watch both a bold look and exceptional ergonomic comfort on the wrist.
• The design was created to bridge the gap between a sport watch and a dress watch — rugged enough for daily use, yet refined in appearance.
• In 1999, TAG Heuer renamed the S/el collection to Link, a name that refers directly to the bracelet’s distinctive double S-shaped links.
• The redesign included subtle but significant stylistic changes:
o Case and bracelet edges became slightly squared off
o The dial saw different hands and new markers
o The “Link” name finally began appearing on dials (around 2002).
• It remained true to its dual purpose: an elegant yet sporty timepiece, ready for active lifestyles and refined settings alike.
During this era, the Link was TAG Heuer’s best-selling model, helping sustain the brand as it navigated the late 20th century and early 2000s.
TAG Heuer partnered with major figures and athletes to boost the Link’s profile:
• Ayrton Senna was associated with the S/el and early Link era, sporting the watches at his World Championship campaigns.
• Later global ambassadors included Tiger Woods, inspiring special editions tied to his partnership with the brand.
These relationships strengthened the Link’s sporty credentials and widened its appeal beyond traditional enthusiasts.
The Link line continued to evolve through the 2000s, with updates that included:
• A more polished and refined design in 2004, pushing it further toward the luxury segment.
• Mechanical automatic movements becoming more prevalent in the collection.
• Chronograph models with improved bezels and more elegant pushers.
• A broader range of sizes and styles, including quartz and automatic options.
In 2016, TAG Heuer began a modern revival of the Link:
• First updated was the Link Lady series, with a contemporary case design and refined bracelet lines.
• In 2017, the design language expanded to the men’s range, featuring more integrated, ergonomic bracelets and updated cases. Today’s Link collection continues this blend of sportiness and dress appeal, often showcased in cleaner, more sophisticated designs that honor the original ethos.
• Iconic bracelet: The double S-shaped bracelet remains perhaps the Link’s most celebrated and recognizable feature.
• Commercial success: Over two million S/el and Link watches were sold in the first 20 years of the line’s existence — making it one of TAG Heuer’s most significant collections.
• Blend of sport & elegance: Its design philosophy continues to appeal to buyers seeking a watch that’s both comfortable for daily wear and stylish enough for more formal occasions.

What turns a Swiss watch into an enduring icon of design and elegance' In the case of the TAG Heuer LINK, daring aesthetics, a glamorous history of celebrity endorsement, and, perhaps most important for the person who wears it, a level of perfect-fitting wrist comfort second to none. Supremely versatile, it is a watch for all occasions: whatever you do, wherever you are, the TAG Heuer LINK helps define who you are — urban, active, adventurous, sure of yourself and your place in the world.

One of TAG Heuer’s strongest brand assets, the TAG Heuer LINK is an instantly recognizable timepiece, avant-garde both for its ergonomic design and its understated, very contemporary elegance.

Motion, purity, curve, precision, an almost liquid-metal dynamism in its streamlined form and silhouette — these are the new TAG Heuer LINK’s signature values. The look is iconically urban. The symmetries between the dial and the bracelet, and between the links of the bracelet itself, evoke the fluid lightness and movement of contemporary architecture: clean lines in shimmering steel, sparkling glass and monochromatic text. The bold design is open and direct, explicitly organic; the timepiece floats weightlessly on the wrist, yet has expressive solidity and a dramatic shape. Function, comfort and avant-garde aesthetics have rarely been so elegantly allied.

Available in a complete range of sizes and with a host of different TAG Heuer movements to choose from, the LINK is, more than ever, a worldwide reference for avant-garde elegance and ergonomic design.

The story of how the LINK became a legend begins in 1987, when TAG Heuer introduced a new generation of precision-driven sports watches and chronographs called S/el. The unorthodox name stood for “sport and elegance” and drew attention to the line’s most compelling feature: a steel bracelet fashioned of S-shaped links. This marked the first time in Swiss watchmaking history that the genesis of a new watch was its bracelet. The unique, interlocking design was elegant; its ergonomic comfort was, and is, unparalleled. The strongly futuristic codes and fluid symmetries were decades ahead of its time.

The signature design gained worldwide fame in 1988 when it flashed on the wrist of F1 World Champion Ayrton Senna. The Brazilian racecar driver, a long-time TAG Heuer Ambassador, wore it to three consecutive F1 World Championships.

In 1999, TAG Heuer rebuilt the watch from the ground up — new bracelet, even more ergonomically designed, a wider, thinner dial, and easier-to-use functions. The completely redesigned series, re-launched worldwide as the LINK, was pushed to the forefront through celebrity endorsements from great champions in a wide range of sporting disciplines, from Boris Becker and Monica Seles in tennis to Colin Jackson in track and Leonardo in football.

Movement:
- self-winding calibre 5 day-date
- base: ETA 2834-2
- 25 jewels
- 38 hours power reserve
- vibrations: 28.800 A/h, 4 Hz
- rapid date correction
- Côtes de Genève rotor
Case:
- 316L stainless steel
- polished/satin-brushed
- diameter: 42mm excl. crown, 46,3mm incl.
- 13,1mm thick
- length: 48,5mm lug to lug
- unique No: EB****5 (for buyer only), best confirmation of authenticity
- optimal ergonomics and finishing
Sapphire crystal:
- anti-reflective coating
Bezel:
- 316L stainless steel
- polished
- fixed
- multilayer
Crown:
- 316L stainless steel
- polished
- screwed down
- raised logo shield
- push/pull
- special "Link" shape
Case-back:
- see through sapphire crystal
Dial:
- noble white
- vertical guilloched
- polished hands and hour batons
- luminescent hands, polished
- polished hour markers of chic shape, TAG Heuer logo and both windows, date and weekday
- luminescent hour indexes
- central running seconds hand, polished
- date window at 06:00 o'clock
- weekday window and TAG Heuer logo at 12:00 o'clock
- minute and second markers along the outer rim
Bracelet:
- original TAG Heuer Link
- 316L stainless steel
- brushed
- length: ca. 24cm incl. wristwatch itself
- width: 21mm by lugs, 18mm by clasp
Clasp:
- 316L stainless steel
- brushed
- two security pushers
- deployment
- raised logo shield
Water-resistance: 20ATM/200meters/650feet
Weight: 162 grams
Distinctive design.
High recognition value.
For watches older than two years, “original warranty” means that the warranty card is included.
Nice TAG Heuer watch box.
Excellent condition, never worn: the wristwatch comes from luxury watch-shop showcase. Every morning the watch was put on the stand in the shop window, every evening it was removed from the window.
General professional pre-sale service was made in December 2025: the watch is keeping good time and working perfectly.
My personal authenticity and quality warranty: you will get warranty card (as pictured), fully completed, stamped and signed.
Insured, registered shipping worldwide with DHL Express: it’s not cheap, but fast and reliable, two days in Europe, three days worldwide.

Everything you see in my pics is included in the package that you'll receive.

NO EXTRA COSTS for EU Buyers.