Pluto - Baratti & Milano - Torino - 1950s
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Selected by Juan Antonio Rodríguez
Eight years experience valuing posters, previously valuer at Balclis, Barcelona.
Estimate € 350 - € 400
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Description from the seller
Artist: Pluto
Title: Baratti & Milano - Chocolate Candies - Turin
Year: around the 1950s
Origin: Italy
Publisher: ARGO Turin
Dimensions: about 140 x 100 cm.
Poster signed by the artist on the plate at the top right "Pluto"
Original lithographic advertising poster
Pluto is an Italian graphic artist and poster designer active between the 1920s and 1950s of the 20th century, known for his works of advertising posters from that era.
Baratti & Milano is a famous confectionery brand from Turin founded in 1858.
The composition of the advertising poster clearly situates and marks the Art Déco style. In fact, the first realization and edition of this poster dates to around the 1920s (1928).
The work "Baratti & Milano" by Pluto is of great value and beauty.
The graphic work depicts a dancer dressed in candy paper who scatters confetti and candies.
Admiring this poster one is captivated by the graphic design that highlights a creative originality that emphasizes the movement of the depicted dancer as she scatters confetti and candies.
Moreover the vivid colors, which the artist has combined harmoniously, enrich the design with originality, elegance and beauty.
The lithographic print enhances the pastel effect of the colors and makes them "tactile". In fact it gives solidity and density to the color and a sense of "materiality" to the artwork itself.
The mid-large format uniquely and perfectly enhances the beauty of this work.
A work of great taste and ideal as a decorative furnishing element.
The poster size is about 140 x 100 cm.
This poster is in good condition: A- (excellent - minor imperfections)
It will be shipped, carefully rolled in a cardboard tube, with UPS or another express courier
Artist: Pluto
Title: Baratti & Milano - Chocolate Candies - Turin
Year: around the 1950s
Origin: Italy
Publisher: ARGO Turin
Dimensions: about 140 x 100 cm.
Poster signed by the artist on the plate at the top right "Pluto"
Original lithographic advertising poster
Pluto is an Italian graphic artist and poster designer active between the 1920s and 1950s of the 20th century, known for his works of advertising posters from that era.
Baratti & Milano is a famous confectionery brand from Turin founded in 1858.
The composition of the advertising poster clearly situates and marks the Art Déco style. In fact, the first realization and edition of this poster dates to around the 1920s (1928).
The work "Baratti & Milano" by Pluto is of great value and beauty.
The graphic work depicts a dancer dressed in candy paper who scatters confetti and candies.
Admiring this poster one is captivated by the graphic design that highlights a creative originality that emphasizes the movement of the depicted dancer as she scatters confetti and candies.
Moreover the vivid colors, which the artist has combined harmoniously, enrich the design with originality, elegance and beauty.
The lithographic print enhances the pastel effect of the colors and makes them "tactile". In fact it gives solidity and density to the color and a sense of "materiality" to the artwork itself.
The mid-large format uniquely and perfectly enhances the beauty of this work.
A work of great taste and ideal as a decorative furnishing element.
The poster size is about 140 x 100 cm.
This poster is in good condition: A- (excellent - minor imperfections)
It will be shipped, carefully rolled in a cardboard tube, with UPS or another express courier
Details
Era
1900-2000
Designer/artist
Pluto
Poster title
Baratti & Milano - Torino
Subject
Chocolate candies
Estimated period
1950s
Country of origin
Italy
Condition
A- (fine - tiny imperfections)
Number of objects
1
Height
140 cm
Width
100 cm
Autographed by a famous person
No
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