Anonymous - Piaggio - Cosa - 1990s

Original Piaggio Cosa advertising poster, produced in the late 1980s for the launch of the famous Piaggio scooter.
Iconic and dynamic airbrushed-style graphics typical of the era, with the slogan: “The first thing with a capital C” and the original Piaggio logo.
The poster is foldable (advertising brochure format) and features technical images and details of the Cosa model, making it an interesting collectible item for scooter, Vespa, and Italian industrial design enthusiasts.
Also present is the illustrator’s signature (visible at the bottom), an element that adds collectible interest.
Details
Period: late 1980s / early 1990s
Originality: original, not a reprint
Brand: Piaggio
Model: Cosa
Type: foldable advertising poster
Printing: color offset
Origin: Italy