MICHELIN - PNEUMATICI VELO - 1970s





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Advertising lithograph by Michelin titled PNEUMATICI VELO, produced in Italy by Arti Grafiche F.lli Bonetti, Milan, in the second half of the 20th century, 67 x 48 cm, in impeccable A (excellent) condition, one item, depicting Bibendium promoting bicycle tyres.
Description from the seller
For sale, a magnificent Michelin advertising lithograph produced in Italy by the historic Arti Grafiche F.lli Bonetti press in Milan.
This piece features the iconic Bibendium design promoting bicycle tires, an emblem of 20th-century graphic design. The poster comes from an old archival stock, which explains its extraordinary condition; it looks freshly off the press.
Technical details:
Printer: Arti Grafiche F.lli BONETTI-MILANO
Reference: Mod. 1200 (marked on the lower margin).
Era: Second half of the 20th century (the same as the original 1959 design)
Dimensions: 67 x 48 cm.
Support: high‑grammage paper with a matte finish, of high technical quality.
Condition: Impeccable (A+), no signs of wear, no creases, no holes, and colors fully vibrant.
Shipping: It will be sent with maximum care in a rigid high‑strength cardboard tube to ensure it arrives in its current state.
Ships to Europe. In the islands, shipping price may vary.
For sale, a magnificent Michelin advertising lithograph produced in Italy by the historic Arti Grafiche F.lli Bonetti press in Milan.
This piece features the iconic Bibendium design promoting bicycle tires, an emblem of 20th-century graphic design. The poster comes from an old archival stock, which explains its extraordinary condition; it looks freshly off the press.
Technical details:
Printer: Arti Grafiche F.lli BONETTI-MILANO
Reference: Mod. 1200 (marked on the lower margin).
Era: Second half of the 20th century (the same as the original 1959 design)
Dimensions: 67 x 48 cm.
Support: high‑grammage paper with a matte finish, of high technical quality.
Condition: Impeccable (A+), no signs of wear, no creases, no holes, and colors fully vibrant.
Shipping: It will be sent with maximum care in a rigid high‑strength cardboard tube to ensure it arrives in its current state.
Ships to Europe. In the islands, shipping price may vary.

