Jeanne Grigniani - Necchi - Rosso - 1980s

Artist: Jeanne Grignani
Publisher: ISTITUTO ITALIANO DI ARTI GRAFICHE - BERGAMO
Title: NECCHI
Subtitle: "My sewing machine is a Necchi!"
Year: the 1980s
Origin: Italy
Note on the side: ISTITUTO ITALIANO DI ARTI GRAFICHE - BERGAMO
Artist's signature on the plate bottom left: Jeanne Grignani

Original decorative advertising poster printed in offset

A work of great elegance created by Jeanne Grignani, from the 1980s edition.

This NECCHI poster was first edition printed in 1957.

Jeanne Grignani (Melitopol 1916 – Milan 2003) was a graphic designer, fashion illustrator, and illustrator.
She is known for her creations for Borsalino, Necchi, Pirelli and Zignago produced in the period from the second half of the 1940s up to the 1950s/60s approx.

The artist was naturally gifted at drawing, with a preference for fashion design. She continually evolved in her drawings, which have always shown great quality and beauty in terms of graphics; she also used various painting techniques.

This Necchi poster is of rare pictorial beauty, and the advertising graphics and communication are highly effective.

The figure of the beautiful and elegant woman is placed at the center of the scene, as a testimonial. Class, elegance—the woman in the poster is the reference model proposed. In front of her is drawn the new sewing machine, the product offered.

In the 1950s, indeed, advertising rode and proposed a model of a woman who valued her own beauty, elegance, care, etc.

A work of great taste and ideal as a decorative furnishing element.

Dimensions: 48 x 34.5 cm

This poster is in good condition: A (excellent - in perfect condition, like new)

Will be shipped rolled in a cardboard tube with UPS or another express courier