Bernard Villemot - Bally - BALLY - 1960s

Opens 21 May
Starting bid
€ 1

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Juan Antonio Rodríguez
Expert
Selected by Juan Antonio Rodríguez

Eight years experience valuing posters, previously valuer at Balclis, Barcelona.

Estimate  € 150 - € 200
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Description from the seller

Beautiful poster from the 70s.
Graphic by Bernard Villemot, printed in offset lithography.

The Bally posters represent one of the most iconic collaborations between fashion and graphic art, dominated above all by the work of the French master Bernard Villemot.

From the 1960s to the 1980s, Villemot transformed shoe advertising into pure modernist art, characterized by bold silhouettes, flat colors, and a masterful use of negative space.

Beautiful poster from the 70s.
Graphic by Bernard Villemot, printed in offset lithography.

The Bally posters represent one of the most iconic collaborations between fashion and graphic art, dominated above all by the work of the French master Bernard Villemot.

From the 1960s to the 1980s, Villemot transformed shoe advertising into pure modernist art, characterized by bold silhouettes, flat colors, and a masterful use of negative space.

Details

Era
1900-2000
Designer/artist
Bernard Villemot
Manufacturer/brand
Bally
Poster title
BALLY
Subject
Shoes, Advertising, Fashion, Women (Women at work, in the army, dressed like men, in penal colony,...)
Estimated period
1960s
Country of origin
France
Condition
A- (fine - tiny imperfections)
Number of objects
1
Height
60 cm
Width
40 cm
Autographed by a famous person
Yes
ItalyVerified
Private

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