Omega - De Ville - 167.754 - Men - 1972

Now available at auction from Second Vintage

This distinguished Omega De Ville captures the essence of refined mid-century horology, offering a masterclass in understated elegance. Originally introduced as a sophisticated offshoot of the Seamaster line, the De Ville collection quickly established its own identity, prioritizing sleek aesthetics and dress-oriented proportions without sacrificing Omega’s renowned mechanical reliability. This particular reference 167.754 is a quintessential example of 1970s dress watch design, featuring a beautifully balanced dial, a sharp stainless steel case, and a robust automatic caliber. It stands as a testament to an era when a watch was designed to slip effortlessly under a tailored cuff while commanding quiet attention in any setting.

Brand: Omega
Model: De Ville
Reference Number: 167.754
Serial Number: 35398272
Movement: Automatic Omega Caliber 1012
Dial: Silver sunburst with applied baton indices, showing light age-consistent spotting and oxidation on hands
Case Size: 36 mm (excluding the crown)
Case Material: Stainless Steel
Production Year: 1972
Condition: Good vintage condition with honest wear and attractive aging

Dial and Hands
The dial presents a classic silver sunburst finish, complemented by applied faceted steel baton indices that feature distinct black inserts for enhanced visual contrast and legibility. The typography remains remarkably crisp, with the applied Omega logo and the printed "OMEGA AUTOMATIC" and "DE VILLE" text showing excellent preservation. Upon careful visual inspection, the dial exhibits light, age-consistent spotting scattered primarily toward the outer edges and lightly around the central pinion, imparting an honest vintage character. The matching steel baton hands, also featuring black inserts, display noticeable oxidation and natural aging on their metallic surfaces. This patina is entirely consistent with the life of an unpolished, well-enjoyed mid-century timepiece and adds to its authentic charm.

Case and Crystal
The 36 mm stainless steel case offers a strong, architectural presence on the wrist, characterized by straight, sharply defined lugs and a smooth polished bezel. The mid-case features horizontal brushing along the flanks that transitions cleanly into the polished upper surfaces, maintaining excellent factory geometry. The case shows honest signs of wear, including superficial scratches and minor handling marks consistent with decades of use, but retains a robust and unpolished appearance. The watch is fitted with its original Omega-signed scalloped crown, which remains crisp and easy to operate. The solid stainless steel caseback displays a clean, circular-brushed finish. The domed acrylic crystal protects the dial and shows light surface wear that does not detract from the overall clarity and presentation of the watch.

Movement
Powering this timepiece is the copper-finished Omega Caliber 1012, an automatic movement celebrated for its durability and efficient winding system. The movement is visually clean, with the distinctive Omega pink-gold plating presenting beautifully across the bridges and rotor. Close inspection reveals the serial number 35398272 clearly engraved on the movement block, properly dating the watch to the early 1970s. Exhibiting remarkable accuracy and consistency, performing brilliantly for a vintage timepiece. Timegrapher results show a deviation of -2 to -5 seconds per day.

Strap
The watch is paired with a handsome black textured leather strap that complements the formal nature of the silver dial and black-accented indices. It is secured by a classic stainless steel pin buckle, providing a comfortable and secure fit for daily wear.

Condition
This Omega De Ville is presented in good vintage condition. It displays a highly authentic, unrestored appearance that appeals strongly to purist collectors. The case retains strong lines with normal surface wear, while the dial and hands exhibit honest, age-appropriate patina and oxidation that verify the watch's vintage provenance. The mechanical health is outstanding, making it a highly wearable piece of Omega history.

Dimensions
The watch measures 36 mm in diameter, excluding the crown.

Remarks
Finding a vintage Omega De Ville with such a strong case and a beautifully running movement is a true delight for the vintage enthusiast. The combination of the silver sunburst dial, the sharp 36 mm case, and the incredibly precise Caliber 1012 makes this a versatile timepiece suitable for both formal occasions and elevated daily wear.

History
Omega introduced the De Ville name in 1960 as a sophisticated dress watch variation within the Seamaster line. By 1967, recognizing the distinct appeal of these elegant designs, Omega established De Ville as an independent collection. The line was dedicated to classical aesthetics, slim profiles, and refined dial layouts, distinguishing itself from the brand's robust tool watches. Over the decades, the De Ville has remained Omega’s premier dress watch collection, continually embodying the perfect balance between traditional Swiss watchmaking and timeless, sophisticated design.

Payment and Shipping
Payment must be completed within 1–3 days after purchase.
Your watch will be professionally and very securely packaged, and shipped with tracking and insurance for your peace of mind. We ship via fast express service, with typical delivery in 1–4 business days (destination dependent).
Note that with vintage watches, minor signs of wear, aging, or imperfections may be present and are considered normal for watches of this age.
Please review all photos carefully before bidding. We strive to photograph each watch from multiple angles for the most accurate representation. The photos form an important part of the description.
If there are any concerns of functionality or defects after delivery, make sure to contact us within 3 days of receiving the watch so we can assist you.
As with all vintage watches, water resistance is not guaranteed.
If you have any questions, feel free to contact us after the auction ends.

/ Second Vintage

SKU: OME-ODV-0025