Tarot cards
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Gianni Novak illustrated the rare POP ART Alitalia Tarot Deck (1973), Jeu de Tarot d’Art POP ART Alitalia, a limited VIP edition issued in Italy.
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Description from the seller
Rare Pop Art Alitalia Tarot Deck (1973) - Gianni Novak - VIP Limited Edition
Description:
For sale, a magnificent and very rare complete collectible tarot deck, produced in 1973 exclusively for the airline Alitalia. An absolute masterpiece of modernist design and the Italian Pop Art era.
This deck was not intended for sale, but offered as a prestige gift to VIPs and the company’s partners by management.
Features and contents of the lot:
Art style: Aesthetics typical of the Pop Art period and the seventies, characterized by flat fields of bright, contrasting colors (orange, electric blue, purple) and very bold geometric shapes revisiting the traditional tarot figures.
Artist: Entirely illustrated by the Italian painter Gianni Novak. Each card in the deck is signed and dated “Novak 1973” in the mass.
Limited edition: Copy certified No. 4149 out of only 5500 printed in Arabic numerals.
Printer & Publisher: Printed by the famous master cartier Dal Negro and published by Biancoenero (Rome).
Luxurious case: Delivered in its original textured box, stamped in gold lettering by the prestigious Italian luxury leather goods house Nazareno Gabrielli (Made in Italy).
Exceptional historical bonus: Includes the official vintage business card of Alitalia’s top executive, Dr. Umberto Nordio (CEO / General Manager), with a handwritten note in English from his hand: “with best wishes” and his signature.
Condition: Superb cosmetic condition, cards very fresh, seemingly never used (see photos).
Ideal for collectors of rare tarot cards, aviation history enthusiasts (vintage Alitalia) or lovers of graphic design and art from the Pop Art period.
Rare Pop Art Alitalia Tarot Deck (1973) - Gianni Novak - VIP Limited Edition
Description:
For sale, a magnificent and very rare complete collectible tarot deck, produced in 1973 exclusively for the airline Alitalia. An absolute masterpiece of modernist design and the Italian Pop Art era.
This deck was not intended for sale, but offered as a prestige gift to VIPs and the company’s partners by management.
Features and contents of the lot:
Art style: Aesthetics typical of the Pop Art period and the seventies, characterized by flat fields of bright, contrasting colors (orange, electric blue, purple) and very bold geometric shapes revisiting the traditional tarot figures.
Artist: Entirely illustrated by the Italian painter Gianni Novak. Each card in the deck is signed and dated “Novak 1973” in the mass.
Limited edition: Copy certified No. 4149 out of only 5500 printed in Arabic numerals.
Printer & Publisher: Printed by the famous master cartier Dal Negro and published by Biancoenero (Rome).
Luxurious case: Delivered in its original textured box, stamped in gold lettering by the prestigious Italian luxury leather goods house Nazareno Gabrielli (Made in Italy).
Exceptional historical bonus: Includes the official vintage business card of Alitalia’s top executive, Dr. Umberto Nordio (CEO / General Manager), with a handwritten note in English from his hand: “with best wishes” and his signature.
Condition: Superb cosmetic condition, cards very fresh, seemingly never used (see photos).
Ideal for collectors of rare tarot cards, aviation history enthusiasts (vintage Alitalia) or lovers of graphic design and art from the Pop Art period.
Details
Era
1900-2000
Country of origin
Italy
Condition
Near mint
Estimated period
1970-1980
