Hermès - Foulard

A very rare pop-up book sold exclusively in a few Hermès stores, it may be offered by management on the occasion of a bulk purchase. The latter was produced in 2018 at the request of Pierre Alexis DUMAS to pay homage to some creators of FOULARDS.
A selection of fourteen designs of emblematic square scarves, old or recent, come to life with jubilant ingenuity.

The book is sold in the French edition.

Each year, the iconic luxury brand Hermès chooses a new theme to celebrate its creative direction for the coming year. This practice began in 1987, on the occasion of the brand's 150th anniversary, and since then has become a beloved tradition, a way to blend the house's proud and historic heritage with its creative vision for the future.

The Hermès theme for 2018 is "Let's Play" and the brand celebrates in style with this new deluxe pop-up book. Featuring a selection of 14 iconic square scarf designs from the house, both old and newer, this book brings the designs to life with hilarious ingenuity. Delicate paper constructions highlight the depth and volume of the scarf drawings; the zebras rear up, trees delicately arched rise from the page, and painterly strokes stand out from the surface of the paper.

For Hermès, a brand associated with luxury materials and top-quality design, "play is movement, freedom, imagination,...