Anonymous - Circus De Jonghe - 1950s

Original advertising poster with an impressive clown for Circus De Jonghe from Mechelen, dating from around 1960. That dating is possible thanks to the logo of the 'Milk Brigade' at the bottom left on the poster, symbol of the campaign to promote milk consumption among youth that started in Belgium in 1959 and became an unparalleled success. 'Keur' brigade members of the Milk Brigade were granted free admission to the circus tent, provided they were accompanied by a paying adult...
Circus De Jonghe promoted in the Walloon town of Antheit with 'white bears from the Himalayas, tigers and lions, Argentine llamas, Viennese clowns, funny chimpanzees, a spectacular snake act... and of course acrobatics, aerial ballet, etc..
Print: André Beyaert and son - Kortrijk.
Condition B+ >A : normal fold marks, otherwise intact. Fresh colors. integraa
Shipping: folded in reinforced envelope with Bpost track & trace

Circus De Jonghe

Circus De Jonghe was a family circus from Flanders, founded in 1886 by founders Alphonse and Philomena De Jonghe. The circus was the largest in the country during the Interbellum and had its address at Liersesteenweg 136 in Mechelen. Founder Alphonse De Jonghe debuted at barely 12 years old as a snake-charmer with the theater company Van Caeneghem. With trapeze artist Philomena Bodet he founded ‘Theater Alfons’, which later evolved into Circus De Jonghe with its base in Mechelen. The troupe counted 42 artists and 50 horses, and innovated in 1912 with a circus tent lit by electric lighting.

After the death of Joseph De Jonghe in 1952, the brothers César and Victor moved to the Belgian colony Congo at the time. Two other brothers – Alphonse and Octave – stayed in Belgium with their mother into the early 1960s. (Source: Huis van Alijn - Ghent)