Anonymous - Van Houten - Cacao Van Houten - 1920s

Cacao Van Houten – Rare Shaped Advertising Card Mobile – France – ca. 1900/1920

Splendid and rare original advertising card for Cacao Van Houten, produced in color chromolithography on shaped cardboard in the early decades of the 20th century.

The artwork depicts a young woman in traditional dress carrying packages of Van Houten cacao. The peculiarity of this specimen lies in the ingenious movable element formed by the openable cloak, which reveals hidden advertising slogans printed on the back. This type of interactive advertising represents one of the most fascinating and sought-after forms of commercial communication of the era.

The print quality, vivid colors, and refined Art Nouveau graphics make this object a genuine witness to the history of European advertising. The inscriptions in French and the presence of the famous Van Houten brand further enhance its historical and collectible interest.

Van Houten advertising objects are today particularly appreciated by collectors of chocolateriana, chromolithographs, period advertising, and commercial memorabilia.

Features:
Producer: Van Houten
Period: circa 1900-1920
Provenance: France
Technique: color chromolithography on cardboard
Type: shaped advertising card with movable element
Height: about 15 cm
Width: about 13 cm
Language: French

Conditions: generally good condition for the age, with normal and physiological signs of time, small wear and slight imperfections compatible with more than a century of preservation.

Object of notable historical and decorative interest, ideal for collectors of vintage advertising, Van Houten, graphic art and chromolithographs of the early 20th century.

Please carefully observe the photographs which are an integral part of the description.