The Pop Factory - I´m surrounded by idiots!!!

Directly from the studio of "The Pop Factory". Glicée on 370 g cotton canvas. hand-signed.

POP: A play on words, a lifestyle, a generational term, a new artistic concept?
POP ART: The essence of an extensive cultural movement that began in the sixties?
Pop is a witty, ironic, and critical slogan, a reply to the slogans of the mass media whose stories make history, whose aesthetics shape the paintings and the image of the moment, and whose “model” clichés influence people.
THE POP FACTORY is the art machine that sets out to cover that enormous amount of walls lacking color, sensuality, contemporary images, social and cultural icons, and to respond to the question Richard Hamilton posed in his work “Just what is it that makes today’s homes so different, so appealing?”: But what makes today’s homes so different, so inviting?

THE POP FACTORY: A group of artists founded in Madrid in the year 2000.
Its founding members come from the fields of fashion photography, painting, sculpture, and graphic design. Thus expanding their field of action and launching a multidisciplinary project, managed by the artists themselves, both in production and in distribution and sale.

All works presented by the group, whether conceived and executed by a single artist or by several of its members in collaboration, respond to a single signature: “The pop factory,” thereby altering the meaning of authorship in favor of a group brand, with the idea of introducing it into the channels of art distribution and through the media to reach beyond the public opinion of the art world, challenging the tenets of art and culture, the criteria for what is or isn’t culture, and the modes of marketing and exhibition. Very close to the tenets of Urban Art.

“The pop factory” escapes that bourgeois concept of art: art for a few connoisseurs or elitist art or author’s art, etc. Just as hundreds of images enter homes daily directly through press, advertising, or television, art should strive to be understandable, attractive, and highly affordable in order to have a place in a society that moves ever faster.

The canvas is sent rolled in a cardboard tube, unframed and hand-signed. It is accompanied by an authenticity certificate.