The Pop Factory - Snow White

Directly from the studio of "The Pop Factory". Giclée on a 370 g/m² cotton canvas. hand-signed.

POP: A play on words, a lifestyle, a generational term, a new artistic concept?
POP ART: The essence of an extensive cultural movement that began in the sixties?
Pop is an ingeniously ironic and critical motto, a reply to mass media slogans whose stories make history, whose aesthetics shape the paintings and the moment’s image, and whose “model” clichés influence people.
THE POP FACTORY is the art machine that sets out to cover that enormous number of walls lacking color, sensuality, contemporary images, social and cultural icons, and to answer the question Richard Hamilton posed in his work “Just what is it that makes today’s homes so different, so appealing?”: But what makes today’s homes so different, so inviting?

THE POP FACTORY: A group of artists created in Madrid in the year 2000.
Its founding members come from the fields of fashion photography, painting, sculpture, and graphic design. Thus expanding its scope and launching a multidisciplinary project, managed by the artists themselves, both in its production and in its distribution and sale.

All works presented by the group, whether conceived and executed by a single artist or by several of its members in collaboration, respond to a single signature: “The pop factory.” This alters the meaning of authorship in favor of a group brand, with the idea of introducing it into art distribution channels and through the media to reach beyond the art world’s public opinion, challenging the premises of art and culture, the criteria for selecting what is or isn’t culture, the ways of marketing and exhibiting. Very close to the principles of Urban Art.

“The pop factory” escapes that bourgeois notion of art: Art for a few connoisseurs or elitist art or author’s art, etc. Just as hundreds of images enter homes daily in a direct way through press, advertising, or television, art must strive to be understandable, appealing, and very affordable in order to hold a place in a society that is increasingly fast-paced.

The canvas is rolled and shipped in a cardboard tube, unframed and hand-signed. It is accompanied by a certificate of authenticity.