POS (point of sale advertising object)
Starting bid
€ 1
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Expert
Selected by Florentin Brunz Gaborieau
Holds a master’s in Art History, specialising in Second French Empire and Dutch Golden Age.
Estimate € 150 - € 200
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Description from the seller
Iconic and sought-after advertising sculpture depicting the famous Omino coi Baffi Bialetti, one of the most recognizable symbols of Italian advertising of the twentieth century.
Created in 1953 by designer Paul Campani as a caricature of Renato Bialetti, the Omino coi Baffi has over the years become the emblem of the renowned Italian company that produces Moka Express, entering the collective imagination through historic advertising campaigns and Carosello.
The proposed specimen is a large three-dimensional ceramic piece with polychrome glaze, depicting the character as he serves a cup of coffee decorated with the Bialetti logo. The figure sits on a rectangular base with the company's front mark.
In terms of size, execution quality and strong visual impact, it represents an ideal object for collectors of vintage advertising, Italian design, coffee culture and memorabilia linked to the great Made in Italy brands.
Details
* Subject: Omino coi Baffi Bialetti
* Material: glazed ceramic
* Decoration: black and white
* Base with Bialetti mark
* Made in Italy
Dimensions
* Height: 33 cm
* Length: 16 cm
* Width: 11 cm
Conditions
Excellent overall condition.
The ceramic features bright glaze and well-preserved colors. No cracks, restorations or chips are evident. Normal and slight signs of age compatible with its age and use.
The photographs are an integral part of the description.
Iconic and sought-after advertising sculpture depicting the famous Omino coi Baffi Bialetti, one of the most recognizable symbols of Italian advertising of the twentieth century.
Created in 1953 by designer Paul Campani as a caricature of Renato Bialetti, the Omino coi Baffi has over the years become the emblem of the renowned Italian company that produces Moka Express, entering the collective imagination through historic advertising campaigns and Carosello.
The proposed specimen is a large three-dimensional ceramic piece with polychrome glaze, depicting the character as he serves a cup of coffee decorated with the Bialetti logo. The figure sits on a rectangular base with the company's front mark.
In terms of size, execution quality and strong visual impact, it represents an ideal object for collectors of vintage advertising, Italian design, coffee culture and memorabilia linked to the great Made in Italy brands.
Details
* Subject: Omino coi Baffi Bialetti
* Material: glazed ceramic
* Decoration: black and white
* Base with Bialetti mark
* Made in Italy
Dimensions
* Height: 33 cm
* Length: 16 cm
* Width: 11 cm
Conditions
Excellent overall condition.
The ceramic features bright glaze and well-preserved colors. No cracks, restorations or chips are evident. Normal and slight signs of age compatible with its age and use.
The photographs are an integral part of the description.
Details
Era
1900-2000
Title
Omino coi Baffi Bialetti – Large advertising sculpture in glazed ceramic
Country of origin
Italy
Condition
Excellent condition: barely used with minimal signs of wear
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