Lucien Lièvre - Exposition de Versailles - 1920s





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Description from the seller
Original period poster, edited in 1928 by the Ministry of Agriculture (Water and Forests, Mechanical Culture Committee), on the occasion of the Versailles Exhibition (Petit Jouy Halt, Grande Ceinture), held in June-July 1928.
The poster promotes charcoal as a "national fuel," with the involvement of the Ministries of War, Colonies, the Navy, Public Works, as well as the Office of Research and Inventions and the Office of Liquid Fuels — a rare testimony to French energy policies of the interwar period, at a time of seeking alternatives to imported liquid fuels.
Illustration: a lumberjack in work clothes, leaning on his axe, standing out against an industrial scene of wood carbonization (ovens, wagons, transport trucks), in a characteristic Art Deco palette of ochre yellow and blue-gray.
Artist: signed Lucien Lièvre (1878-1936), a recognized French painter, known notably for his Parisian views (Pigalle square) and landscapes, whose canvases are regularly presented at public sales. This poster marks a rare foray by the artist into institutional/publicity illustration of the era.
Printer: H. Chachoin, Paris, 1928 (printer’s mark at the bottom right of the poster) — a Paris lithographic workshop active in producing posters of this period.
Technique: lithography on paper, period print (not a unique work)
Format: 120 x 80 cm
Condition: Unmounted poster, "as is," never restored
Original fold creases (vertical/horizontal creases visible, consistent with being stored folded for nearly a century)
A small tear/localized nick along one fold (see macro photos provided)
Slight edge wear and fraying, some yellowing of the paper
Colors overall well preserved, text and illustration fully legible
No restoration or retouching
Rarity: relatively uncommon institutional poster on the market, both for its subject (promotion of agriculture and alternative energies, inter-ministerial cooperation) and for the signature of a recognized artist rather than a generic advertising illustrator. A piece of interest for collectors of Art Deco posters, of French agricultural/energy history, or enthusiasts of Lucien Lièvre’s work.
Provenance: private collection, found on a family property in France.
Original period poster, edited in 1928 by the Ministry of Agriculture (Water and Forests, Mechanical Culture Committee), on the occasion of the Versailles Exhibition (Petit Jouy Halt, Grande Ceinture), held in June-July 1928.
The poster promotes charcoal as a "national fuel," with the involvement of the Ministries of War, Colonies, the Navy, Public Works, as well as the Office of Research and Inventions and the Office of Liquid Fuels — a rare testimony to French energy policies of the interwar period, at a time of seeking alternatives to imported liquid fuels.
Illustration: a lumberjack in work clothes, leaning on his axe, standing out against an industrial scene of wood carbonization (ovens, wagons, transport trucks), in a characteristic Art Deco palette of ochre yellow and blue-gray.
Artist: signed Lucien Lièvre (1878-1936), a recognized French painter, known notably for his Parisian views (Pigalle square) and landscapes, whose canvases are regularly presented at public sales. This poster marks a rare foray by the artist into institutional/publicity illustration of the era.
Printer: H. Chachoin, Paris, 1928 (printer’s mark at the bottom right of the poster) — a Paris lithographic workshop active in producing posters of this period.
Technique: lithography on paper, period print (not a unique work)
Format: 120 x 80 cm
Condition: Unmounted poster, "as is," never restored
Original fold creases (vertical/horizontal creases visible, consistent with being stored folded for nearly a century)
A small tear/localized nick along one fold (see macro photos provided)
Slight edge wear and fraying, some yellowing of the paper
Colors overall well preserved, text and illustration fully legible
No restoration or retouching
Rarity: relatively uncommon institutional poster on the market, both for its subject (promotion of agriculture and alternative energies, inter-ministerial cooperation) and for the signature of a recognized artist rather than a generic advertising illustrator. A piece of interest for collectors of Art Deco posters, of French agricultural/energy history, or enthusiasts of Lucien Lièvre’s work.
Provenance: private collection, found on a family property in France.
