C. N. PERROT - Miniere di Ferro - 1950s

Original mid-century advertising manifesto created to promote the metal coverings “Toit Bien Vu,” a product marketed by Mines de Fer de France, an important French company in the steel sector.

The graphic composition is a notable example of postwar French advertising graphics: a large black geometric volume symbolically represents a metal roof, while a stylized worker in blue overalls observes the completed work with satisfaction. The minimalist layout, the use of flat colors and the effective color contrast recall the visual language of modernism developed in France in the 1950s.

The poster bears the plate signature C.N. Perrot and was printed by Le Triptyque – Paris for Mines de Fer de France, based at 15 bis Rue de Marignan, Paris VIIIe.

Object of particular interest for:
- collezionismo di affiches pubblicitarie francesi;
- grafica modernista anni ’50;
- design industriale e architettura;
- pubblicità del settore edilizio e siderurgico;
- interior design vintage e contemporaneo.

The essential simplicity of the composition and the strong graphic presence make the poster especially decorative even in modern environments.

Details
Title: Toit Bien Vu
Author: C.N. Perrot (signature in plate)
Period: circa anni 1950
Typology: original advertising poster
Technique: original color lithographic print
Support: paper
Provenance: France
Client: Mines de Fer de France – Paris
Printer: Le Triptyque – Paris
Dimensions: 60 × 40 cm

Conditions: generally good conditions consistent with age. Normal original folds of distribution and storage present. Slight undulations, light signs of use, modest signs of time and some marginal stains visible in the lot photos. Overall the poster presents well and maintains a strong visual impact.

Shipping
The poster will be shipped carefully protected and placed in a professional rigid tube to ensure maximum safety during transport.