Cess - MTV Donut — Official Collaboration

MTV Donut — Official Collaboration
Edition 2/5 — 70 x 70 cm

MTV Donut is a contemporary sculptural reinterpretation of MTV's iconic logo, transformed into a vibrant, provocative, and highly recognizable three-dimensional piece.

The work presents the logo as a physical volume coated with a bright pink glaze and sprinkles, evoking a sweet, pop aesthetic that directly connects with the visual imagination of contemporary culture. This mix between the appetizing and the graphic creates a powerful contrast that immediate captures attention.

The material treatment—soft, glossy, and almost edible—reinforces the playful and irreverent character that has defined MTV throughout its history, reinterpret­ing it from a current perspective within the language of 3D.

The piece has been developed in the context of a real collaboration with MTV, and it is being presented for the first time in physical form.

Created through a completely digital 3D process (CGI), the work has been handcrafted with special attention to materials, lighting, and finishes, achieving a polished, tactile, and visually striking aesthetics.

Cess is an artist specializing in digital art, CGI, and artificial intelligence, with an established track record in the creative sector, having collaborated with international brands such as Apple, Google, Prada, Vogue, Burberry, and MTV, among others.

The work is presented in high-quality Giclée printing on poly/cotton canvas, ensuring excellent reproduction of the detail, color, and texture of the original digital work.