MICHELIN - PNEUMATICI VELO - 1970s

For sale: a magnificent Michelin advertising lithograph produced in Italy by the historic Arti Grafiche F.lli Bonetti printing house in Milan.
This piece features the iconic Bibendum design promoting bicycle tires, an emblem of 20th-century graphic design. The poster comes from an old archival stock, which explains its extraordinary conservation state; it looks as if it just came off the press.
Technical details:
Printer: Arti Grafiche F.lli BONETTI-MILANO
Reference: Mod. 1200 (marked on the lower margin).
Era: Second half of the 20th century (same as the original 1959 design)
Dimensions: 67 x 48 cm
Support: high GSM paper with a matte finish, of high technical quality
Condition: Impeccable (A+), no signs of use, no creases, no holes, and colors completely vibrant.

Shipping: It will be sent with maximum care in a rigid high-strength cardboard tube to ensure it arrives in its current state.

Europe shipping. On islands, shipping price may vary.