Leonetto Cappiello - "Campari" l'aperitivo - 1970s

Artist: Leonetto Cappiello
Title: "Campari" the aperitif
Year: around the 1970s
Origin: Italy
Notes on the side: Officine Grafiche Ricordi Milano | Authorized billboard posting on 20-5-1950
Artist's signature engraved on the plate in the lower left corner

Original decorative advertising poster printed in offset lithography

The work "Campari" the aperitif by Leonetto Cappiello is of great value and beauty.

Thanks to its creativity and artistic ability, this realization by Cappiello has become a highly significant, dynamic, and attractive graphic work.

Indeed, it has proven to be one of the most penetrating, well-known, and appreciated posters in advertising graphic art.

This splendid poster highlights the ideal combination of colors, predominantly red, orange, and black, which creates a harmonious chromatic effect.

The final result is a unique poster of high originality, irony, and playfulness.

The offset lithography printing technique enhances the brightness and the "pastel" effect of the colors and makes them touch-sensitive.
In fact, it gives the color solidity and density and a sense of "materiality" to the work itself.

The medium-large format of this poster is perfect as it fully enhances its appeal.

A poster of great taste and perfect as a decorative furnishing element.

Format: approx 100 x 70 cm

This poster is in good condition: A- (excellent – small imperfections)

It will be shipped rolled in a cardboard tube with UPS or another express courier