MICHELIN - PNEUMATICI VELO - 1970s

For sale: a magnificent Michelin promotional lithograph produced in Italy by the historic printing house Arti Grafiche F.lli Bonetti of Milan.
This piece features the iconic Bibendum design promoting bicycle tires, an emblem of 20th-century graphic design. The poster comes from an old archival stock, which explains its extraordinary condition; it looks as if freshly off the press.
Technical details:
Printer: Arti Grafiche F.lli BONETTI-MILANO
Reference: Mod. 1200 (marked on the lower margin).
Era: Second half of the 20th century (same as the original design of 1959)
Dimensions: 67 x 48 cm.
Support: high-grammage paper with a matte finish, of high technical quality.
Condition: Impeccable (A+), no signs of wear, no creases, no holes, and colors fully vibrant.

Shipping: It will be shipped with maximum care in a rigid high-strength cardboard tube to ensure it arrives in its current state.

Europe shipping. In the islands the shipping price may vary.